The Colombian singer exudes effortless charm as the face of Versace Men’s latest seasonal offerings
Wearing the seasonal styles which capture his innate confidence, Maluma is the star of Versace Men’s Spring/Summer 2022 campaign. In as series of images captured by the photographer duo Mert Alas and Marcus Piggott, the Colombian singer, songwriter, and actor looked approachable and immediately iconic.
“When I met Maluma for the first time, immediately I felt his energy and his engaging personality,” said Donatella Versace. “He is a forward thinker and never scared to challenge himself. He’s the kind of man that makes a difference and makes the world a better place; this makes him the perfect Versace man! I’m so excited to have Maluma in my new spring summer campaign.”
The 27 year old singer commented: “For me, this is a dream come true to be face of an iconic fashion house like Versace and continuing to represent Colombia globally through music, fashion and much more. Fashion is one of my biggest passions outside of music and being part of Donatella’s vision, and the Versace family, is an honor.”
Displayed as a camera film reel, the campaign moves forward with purpose and energy, a comma to the next chapter rather than a period.
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