Louis Vuitton Travels to Vietnam

Louis Vuitton explores the stunning Vietnamese landscapes as it unveils this year’s travel campaign—an ode to its Spirit of Travel, the core DNA of the French maison.

The campaign, a travelogue shot by photographer Angelo Pennetta and styled by Fran Burns, features models Rianne van Rompaey, Fei Fei Sun, and Kit Butler against the evocative and stunning backdrops of the Ha Long Bay to Ninh Binh and its temples in Vietnam.

The campaign captures and expresses the maison’s essence; given that Louis Vuitton started out as a trunk maker since its founding in 1854, it has always been about the importance of imagination, escapism, as well as the magic and the serenity that could be found in traveling. The heart of the brand is also celebrated through the embodiment of its range of iconic leather goods.

See Louis Vuitton’s latest campaign video