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The Formula 1 Louis Vuitton Australian Grand Prix 2025 marked a bold new partnership, bringing the Parisian fashion house’s signature craftsmanship and innovation to the world of racing
<figure id="attachment_108923" aria-describedby="caption-attachment-108923" style="width: 1080px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-108923 size-full" src="https://backend.daman.co.id/wp-content/uploads/2025/04/LOUIS_VUITTON_BEAUTY_SHOT_TROPHY_TRUNK_MELBOURNE-R1-e1744858918526.jpg" alt="" width="1080" height="1080" srcset="https://backend.daman.co.id/wp-content/uploads/2025/04/LOUIS_VUITTON_BEAUTY_SHOT_TROPHY_TRUNK_MELBOURNE-R1-e1744858918526.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2025/04/LOUIS_VUITTON_BEAUTY_SHOT_TROPHY_TRUNK_MELBOURNE-R1-e1744858918526-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/04/LOUIS_VUITTON_BEAUTY_SHOT_TROPHY_TRUNK_MELBOURNE-R1-e1744858918526-1024x1024.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2025/04/LOUIS_VUITTON_BEAUTY_SHOT_TROPHY_TRUNK_MELBOURNE-R1-e1744858918526-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2025/04/LOUIS_VUITTON_BEAUTY_SHOT_TROPHY_TRUNK_MELBOURNE-R1-e1744858918526-768x768.jpg 768w" sizes="(max-width: 1080px) 100vw, 1080px" /><figcaption id="caption-attachment-108923" class="wp-caption-text">Inside the trophy trunk for the Australian Grand Prix</figcaption></figure>
Louis Vuitton made a striking debut as the Title Partner of the Formula 1 Louis Vuitton Australian Grand Prix 2025, expanding its presence in the world of motorsport. This collaboration underscores the convergence of fashion, culture, entertainment and sport, a space where Louis Vuitton continues to expand its influence.
For the first time in the brand’s history, Louis Vuitton’s presence extended beyond bespoke trophy trunks and onto the racetrack itself, with prominent on-track signage debuting at the Melbourne circuit. Designed exclusively for this partnership, the signage reimagined the brand’s visual identity in a dynamic, graphic form that evoked the speed and intensity of Formula 1 racing. Throughout the Grand Prix weekend, the newly conceived logo was displayed on barriers and key sections of the track, reinforcing Louis Vuitton’s commitment to excellence and innovation.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-108922" src="https://backend.daman.co.id/wp-content/uploads/2025/04/DSF1317-R1.jpg" alt="" width="1080" height="810" srcset="https://backend.daman.co.id/wp-content/uploads/2025/04/DSF1317-R1.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2025/04/DSF1317-R1-300x225.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/04/DSF1317-R1-1024x768.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2025/04/DSF1317-R1-768x576.jpg 768w" sizes="(max-width: 1080px) 100vw, 1080px" />
This partnership with Formula 1 built upon Louis Vuitton’s previous collaboration with the Automobile Club de Monaco, where it created and presented the Trophy Trunk for the Formula 1 Grand Prix de Monaco from 2021 to 2024. This new phase extended the relationship to a global level, further cementing the Parisian fashion house’s legacy in the world of sport.
Pietro Beccari, Chairman and CEO of Louis Vuitton, emphasized this shared vision: “I am immensely proud of this partnership between Louis Vuitton and Formula 1, with our shared ambition to always strive for innovation, craft and precision. The synergy of our two worlds is echoed in the savoir faire of our ateliers and garages, artisans and engineers, while celebrating the outstanding performance of champion drivers around the world who embark on a journey of excellence with every race.”
<figure id="attachment_108920" aria-describedby="caption-attachment-108920" style="width: 1080px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-108920 size-full" src="https://backend.daman.co.id/wp-content/uploads/2025/04/LOUIS-VUITTON_CHAMPIONSHIP-TRUNK_SAVOIR-FAIRE-5.jpg" alt="" width="1080" height="720" srcset="https://backend.daman.co.id/wp-content/uploads/2025/04/LOUIS-VUITTON_CHAMPIONSHIP-TRUNK_SAVOIR-FAIRE-5.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2025/04/LOUIS-VUITTON_CHAMPIONSHIP-TRUNK_SAVOIR-FAIRE-5-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/04/LOUIS-VUITTON_CHAMPIONSHIP-TRUNK_SAVOIR-FAIRE-5-1024x683.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2025/04/LOUIS-VUITTON_CHAMPIONSHIP-TRUNK_SAVOIR-FAIRE-5-768x512.jpg 768w" sizes="(max-width: 1080px) 100vw, 1080px" /><figcaption id="caption-attachment-108920" class="wp-caption-text">The special edition FIA Formula One World Championship Trophy Trunk</figcaption></figure>
Louis Vuitton’s commitment to Formula 1 extended beyond Melbourne. In celebration of the sport’s 75th anniversary, the maison crafted a special edition FIA Formula One World Championship Trophy Trunk. This piece, like all custom Louis Vuitton trunks, was crafted at the brand’s historic atelier in Asnières, France. The exterior was wrapped in Louis Vuitton’s iconic Monogram canvas and featured a bold “V” motif, both for “Victory” and “Vuitton,” hand-painted in the emblematic black and white Damier pattern, a nod to Formula 1’s signature colors and finish line.
The trunk, designed to protect and showcase the FIA Formula One World Championship trophy, was unveiled at the F1 75 event in London, where all ten teams, drivers and team principals presented their 2025 liveries. It also appeared at key moments throughout the season, including the championship ceremony at the end of the year, where it was awarded to the season’s best driver.
Stefano Domenicali, President and CEO of Formula 1, welcomed the collaboration: “We are thrilled to welcome Louis Vuitton as Title Partner for our first 2025 race. This is a partnership between two global icons linked first and foremost by their great passion for innovation, excellence and creativity, which makes them two exceptional timeless stories. The entry of Louis Vuitton not only enhances the experience of our sport but celebrates the union of luxury, craftsmanship and the highest expression of automotive competition. 2025 will be an epic year for Formula 1, and I am proud to start it with our passionate partners at Louis Vuitton.”
<figure id="attachment_108921" aria-describedby="caption-attachment-108921" style="width: 1080px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-108921 size-full" src="https://backend.daman.co.id/wp-content/uploads/2025/04/LV_F1_MELBOURNE_TROPHY-TRUNK_0270.jpg" alt="" width="1080" height="1619" srcset="https://backend.daman.co.id/wp-content/uploads/2025/04/LV_F1_MELBOURNE_TROPHY-TRUNK_0270.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2025/04/LV_F1_MELBOURNE_TROPHY-TRUNK_0270-200x300.jpg 200w, https://backend.daman.co.id/wp-content/uploads/2025/04/LV_F1_MELBOURNE_TROPHY-TRUNK_0270-683x1024.jpg 683w, https://backend.daman.co.id/wp-content/uploads/2025/04/LV_F1_MELBOURNE_TROPHY-TRUNK_0270-768x1151.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2025/04/LV_F1_MELBOURNE_TROPHY-TRUNK_0270-1025x1536.jpg 1025w" sizes="(max-width: 1080px) 100vw, 1080px" /><figcaption id="caption-attachment-108921" class="wp-caption-text">Creation of the trophy</figcaption></figure>
The collaboration between Louis Vuitton and Formula 1 embodied a shared pursuit of excellence, precision and craftsmanship. These values resonated across both industries, from the meticulous work of artisans in Asnières to the finely tuned engineering of a Formula 1 car. This intersection of fashion and sport is not new to Louis Vuitton, whose legacy in automotive culture dates back to 1897, when Georges Vuitton designed travel trunks that could withstand the rigors of early automobile travel. This spirit of innovation endures, with Louis Vuitton maintaining a strong presence in the pinnacle of motorsport.
As the Formula 1 season kicked off in Melbourne, Louis Vuitton was at the heart of the action. The partnership beautifully solidified the maison’s role in celebrating the triumphs of the sport, ensuring that, as always, “Victory travels in Louis Vuitton.”
TEXT Joezer Mandagi

Louis Vuitton takes the lead at the 2025 Australian Grand Prix

joezer mandagi,

Louis Vuitton,

The Formula 1 Louis Vuitton Australian Grand Prix 2025