Louis Vuitton Repurposes Its Workshop to Produce Face Masks

The fashion industry’s fight against the COVID-19 has covered a wide range of endeavors. Following news that the LVMH group would produce hand sanitizer in their perfume factories, Louis Vuitton announced that it will repurpose several of its ateliers across France to produce hundreds of thousands of non-surgical face masks—in partnership with the Mode Grande Ouest textile network—in order to provide protective gear for healthcare workers.

Louis Vuitton chairman and CEO, Michael Burke, marked the launch of production by visiting the maison’s Saint-Florence workshop, where a lot of artisans are voluntarily stationed.

“As an important French House, Louis Vuitton wishes to commit at its level to producing many thousands of masks that will be distributed within the region, at no charge, to protect those who are most exposed. This production is the fruit of a wonderful collaboration with the regional sector of the textile industry,” said Burke in closing.