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From Hawaii to Hong Kong, Pharell presents his first Louis Vuitton Men&#8217;s Pre-Fall 2024 collection through nautical themes
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Louis Vuitton Men&#8217;s Pre-Fall 2024 collection showcases the transformative power of travel through nautical themes, reflecting multicultural influences. It emphasizes how clothes convey energy, bridging different lifestyles. For instance, bringing Hawaii&#8217;s beach vibes to urban Hong Kong.
The clothing represents different archetypes: the sailor, the fisherman and the surfer. Sailor-inspired outfits feature navy suits and coats, while fisherman motifs incorporate LV logos resembling nets and denim reminiscent of Neptune&#8217;s aesthetics. The Surf culture&#8217;s rebellious spirit and connection to the moon inspired scuba suits, tropical prints and beach accessories in the collection.
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Patterns pay homage to the iconic Hawaiian shirt, representing cultural connections and the shirt&#8217;s global influence. The footwear lineup includes nautical-themed loafers, sneakers and innovative 3D-printed slip-ons called LV COBRA. Bags and sunglasses echo sailing and surfing elements, while accessories like hats, necklaces and ukulele-inspired pendants evoke a surfer vibe.
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The show&#8217;s cast featured locals, Hawaiian surfers and global friends of the brand, while the soundtrack, titled &#8220;Airplane Tickets&#8221; was composed by Pharrell Williams, Swae Lee and Rauw Alejandro, and performed live by fifty ukulele players.
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Louis Vuitton presents its Men’s Pre-Fall 2024 Fashion Show in Hong Kong