post

A definitive guide to men&#039;s premium fashion and lifestyle, as well as Hollywood celebrities.

DA MAN Magazine - Make Your Own Style!

<p><em>Louis Vuitton’s latest campaign spotlights the Speedy P9 through the personal effects of six global figures, offering a nuanced take on modern luxury, individuality and the evolving language of men’s style</em></p>
<p><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-116012" src="https://backend.daman.co.id/wp-content/uploads/2026/04/hero_img_damancoid_LV_InMyBag_campaign_Speedy_P9-1024x576.jpg" alt="" width="750" height="422" srcset="https://backend.daman.co.id/wp-content/uploads/2026/04/hero_img_damancoid_LV_InMyBag_campaign_Speedy_P9-1024x576.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2026/04/hero_img_damancoid_LV_InMyBag_campaign_Speedy_P9-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2026/04/hero_img_damancoid_LV_InMyBag_campaign_Speedy_P9-768x432.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2026/04/hero_img_damancoid_LV_InMyBag_campaign_Speedy_P9-1536x864.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2026/04/hero_img_damancoid_LV_InMyBag_campaign_Speedy_P9-1568x882.jpg 1568w, https://backend.daman.co.id/wp-content/uploads/2026/04/hero_img_damancoid_LV_InMyBag_campaign_Speedy_P9.jpg 1600w" sizes="auto, (max-width: 750px) 100vw, 750px" /></p>
<p>Louis Vuitton’s latest “In My Bag” campaign turns a familiar format into something more revealing, less about what’s carried and more about what it says. Anchored by the reimagined Speedy P9, the house’s newest expression of an icon, the campaign brings together a cross-disciplinary cast whose personal effects double as quiet autobiographies.</p>
<p>Fronted by Jeremy Allen White, Jude Bellingham, Future, LeBron James, Jackson Wang and Victor Wembanyama, the project unfolds through a series of still-life images and short films. Each subject opens their Speedy P9 to reveal a curated sprawl of objects, mundane, symbolic and occasionally unexpected, offering a glimpse into the rhythms that define their off-duty lives.</p>
<div id="gallery-1" class="gallery-slider"><figure class="gallery-item">  <div class="gallery-icon">    <a href="https://backend.daman.co.id/wp-content/uploads/2026/04/CAMPAIGN_SPEEDY_P9_BLUE_FUTURE-@Thomas-Lagrange.jpg">      <img decoding="async" loading="lazy" src="https://backend.daman.co.id/wp-content/uploads/2026/04/CAMPAIGN_SPEEDY_P9_BLUE_FUTURE-@Thomas-Lagrange.jpg" alt="">    </a>  </div></figure><figure class="gallery-item">  <div class="gallery-icon">    <a href="https://backend.daman.co.id/wp-content/uploads/2026/04/CAMPAIGN_SPEEDY_P9_GREEN_JEREMY_ALLEN_WHITE-@Thomas-Lagrange.jpg">      <img decoding="async" loading="lazy" src="https://backend.daman.co.id/wp-content/uploads/2026/04/CAMPAIGN_SPEEDY_P9_GREEN_JEREMY_ALLEN_WHITE-@Thomas-Lagrange.jpg" alt="">    </a>  </div></figure><figure class="gallery-item">  <div class="gallery-icon">    <a href="https://backend.daman.co.id/wp-content/uploads/2026/04/CAMPAIGN_SPEEDY_P9_PINK_JACKSON_WANG-@Thomas-Lagrange.jpg">      <img decoding="async" loading="lazy" src="https://backend.daman.co.id/wp-content/uploads/2026/04/CAMPAIGN_SPEEDY_P9_PINK_JACKSON_WANG-@Thomas-Lagrange.jpg" alt="">    </a>  </div></figure><figure class="gallery-item">  <div class="gallery-icon">    <a href="https://backend.daman.co.id/wp-content/uploads/2026/04/CAMPAIGN_SPEEDY_P9_RED_JUDE-BELLINGHAM-@Thomas-Lagrange.jpg">      <img decoding="async" loading="lazy" src="https://backend.daman.co.id/wp-content/uploads/2026/04/CAMPAIGN_SPEEDY_P9_RED_JUDE-BELLINGHAM-@Thomas-Lagrange.jpg" alt="">    </a>  </div></figure><figure class="gallery-item">  <div class="gallery-icon">    <a href="https://backend.daman.co.id/wp-content/uploads/2026/04/CAMPAIGN_SPEEDY_P9_TURQUOISE_VICTOR_WEMBANYAMA-@Thomas-Lagrange.jpg">      <img decoding="async" loading="lazy" src="https://backend.daman.co.id/wp-content/uploads/2026/04/CAMPAIGN_SPEEDY_P9_TURQUOISE_VICTOR_WEMBANYAMA-@Thomas-Lagrange.jpg" alt="">    </a>  </div></figure><figure class="gallery-item">  <div class="gallery-icon">    <a href="https://backend.daman.co.id/wp-content/uploads/2026/04/CAMPAIGN_SPEEDY_P9_YELLOW_LEBRON_JAMES-@Thomas-Lagrange.jpg">      <img decoding="async" loading="lazy" src="https://backend.daman.co.id/wp-content/uploads/2026/04/CAMPAIGN_SPEEDY_P9_YELLOW_LEBRON_JAMES-@Thomas-Lagrange.jpg" alt="">    </a>  </div></figure></div>
<p>Within that framework, the campaign’s personalities take over. White’s green Speedy P9 reads like a study in understated routine, with a newspaper, notebook and spare socks, while Bellingham’s red iteration leans into motion, packed with travel essentials and personal talismans. Future’s blue bag introduces a sharper contrast, where luxury and leisure intersect in the form of jewelry, sweets and a tennis racquet. For James, the yellow Speedy becomes a functional kit, equal parts sport and self-maintenance.</p>
<p><iframe loading="lazy" title="#JacksonWang #PharrellWilliams #LouisVuitton" width="563" height="1000" src="https://www.youtube.com/embed/fPbavQk6qw4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<p>Elsewhere, Wang’s pink version feels the most introspective, blending professional tools with personal keepsakes, while Wembanyama’s teal bag carries a playful, almost surreal mix, a miniature basketball, cards and tokens of luck. Photographed by Thomas Lagrange, each composition feels less like a product shot and more like a portrait without the subject fully in frame.</p>
<p>“In My Bag” ultimately reframes the idea of luxury not as a fixed aesthetic but as an extension of individual habit and identity. In the hands of six distinct figures, the Speedy P9 becomes less about uniformity and more about nuance, an object shaped as much by what it holds as by who carries it.</p>
<p><iframe loading="lazy" title="#JudeBellingham #PharrellWilliams #LouisVuitton" width="563" height="1000" src="https://www.youtube.com/embed/IB-YtL2Rizg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>


Inside Louis Vuitton’s “In My Bag” campaign, the Speedy P9 becomes a portrait of personal style

future,

Jackson Wang,

Jeremy Allen White,

Jude Bellingham,

LeBron James,

Louis Vuitton,

Louis Vuitton Speedy P9,

Pharrell Williams,

Victor Wembanyama