French luxury brand Louis Vuitton just announced its multiyear partnership with National Basketball Association (N.B.A.). The Maison becomes the first official Trophy Travel Case provider of the N.B.A. and only partnership with a North American sports league.
Expertly hand-crafted in Louis Vuitton’s historic Asnières workshop on the outskirts of Paris, the trunk is coated in the House’s emblematic Monogram canvas and fitted with traditional brass fixtures. The bespoke case will house and display The Larry O’Brien Trophy that is presented annually in June to the N.B.A. team that wins The Finals.
“Louis Vuitton and the N.B.A. are both icons and leaders in their respective fields, and the joining of the two promises exciting and surprising moments, forging historic memories together,” said Louis Vuitton Chairman and C.E.O. Michael Burke. “Louis Vuitton has long been associated with the world’s most coveted trophies, and with this iconic partnership, the legacy continues—victory does indeed travel in Louis Vuitton!”
“The N.B.A. Finals is defined by iconic players and memorable performances, culminating with the presentation of The Larry O’Brien Trophy,” said N.B.A. Deputy Commissioner and Chief Operating Officer Mark Tatum. “The tradition, heritage and identity of Louis Vuitton create a natural synergy with the N.B.A., and this partnership provides a unique and befitting way to showcase our championship trophy to our fans around the world.”
The N.B.A. and Louis Vuitton will also work together to co-author compelling stories regarding one of the sport’s most symbolic trophies and its unique travel companion. As a part of the expansive partnership with the N.B.A., Louis Vuitton will create an annual limited-edition capsule collection, with details to be announced at a later date. Louis Vuitton becomes the N.B.A.’s official Trophy Travel Case provider for the next three years (2020, 2021 & 2022).
The announcement was made ahead of The N.B.A. Paris Game 2020 presented by beIN SPORTS, which featured the Charlotte Hornets and Milwaukee Bucks playing the first-ever regular-season N.B.A. game in France on Friday, January 24, 2020, at the AccorHotels Arena.
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