Big changes in the fashion industry continue to happen. Now, London Fashion Week will transform itself into a digital-only platform as it continues to give voice to British fashion businesses and creatives
As multiple fashion week events around the world has been canceled or postponed, the British Fashion Council (BFC) announced that in order to allow designers greater flexibility, for the next twelve months, all London Fashion Weeks will merge menswear and womenswear into one gender neutral platform—and it will be a digital-only platform. A dedicated site, www.londonfashionweek.co.uk will be relaunched for both trade and consumer audiences. The event will run from June 12 following the timeline of previous London Fashion Week Men’s.
“It is essential to look at the future and the opportunity to change, collaborate and innovate. Many of our businesses have always embraced London Fashion Week as a platform for not just fashion but for its influence on society, identity and culture,” elaborated Chief Executive of BFC, Caroline Rush CBE. “By creating a cultural fashion week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the future. Designers will be able to share their stories, and for those that have them, their collections, with a wider global community.”
E.Tautz AW20, LFWM, Backstage / Jess Mahaffey / British Fashion Council
Nicholas Daley AW20, LFWM, Backstage / Zoe Lower / British Fashion Council
Xander Zhou AW20, LFWM, Backstage / Jess Mahaffey / British Fashion Council
Furthermore, London Fashion Week June 2020 will host exclusive multimedia content from designers, creatives, artists and brand partners, enabling collaborations and bringing together fashion, culture and technology. The platform will also be open to a global public and trade audience, and will work as a meet-up point, offering interviews, podcasts, designer diaries, webinars and digital showrooms, giving the opportunity for designers to generate sales from both the public through existing collections and retailers through orders for next season’s products.
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