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A definitive guide to men&#039;s premium fashion and lifestyle, as well as Hollywood celebrities.

DA MAN Magazine - Make Your Own Style!

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<p data-path-to-node="1,0,0"><em>Jack McCollough and Lazaro Hernandez unveil Loewe&#8217;s SS26 campaign, which explores how clothing interacts with gesture, posture and organic motion</em></p>
<p data-path-to-node="1,0,0"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-115678" src="https://backend.daman.co.id/wp-content/uploads/2026/03/LOEWE-SS26-CAMPAIGN-MODEL-1.jpg" alt="" width="800" height="999" srcset="https://backend.daman.co.id/wp-content/uploads/2026/03/LOEWE-SS26-CAMPAIGN-MODEL-1.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2026/03/LOEWE-SS26-CAMPAIGN-MODEL-1-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2026/03/LOEWE-SS26-CAMPAIGN-MODEL-1-768x959.jpg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /></p>
<p data-start="77" data-end="539">Spanish luxury house Loewe presents a daring visual approach for its Spring/Summer 2026 campaign. Building on the narrative hinted at during their October runway debut, the campaign emphasizes movement, presence and the tactile qualities of clothing. Photographer Talia Chetrit captures a cast of emerging performers from theater and film, whose work relies on the expressive potential of the body. Light and shadow become integral to the storytelling, revealing the body in both motion and stillness while showing how garments respond to gesture, posture and organic movement.</p>
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<p data-start="924" data-end="1363">The images create a striking contrast of textures, shot both in bright daylight and at night. Heat-sealed structures, distressed leather pants and sculptural leather jackets take on an almost architectural quality against bare skin, while vibrant tops feel assembled through spontaneous movement. The interplay of flesh, leather and fabric is central to the campaign’s visual impact.</p>
<p data-start="924" data-end="1363">Accessories also play a pivotal role. The classic Loewe Amazona 180 bag is styled casually, prioritizing function and softness over traditional elegance. Loewe’s mastery of craftsmanship and material innovation is further evident in its footwear and carefully composed still-life frames.</p>
<p data-start="924" data-end="1363">This campaign signals a bold new direction for Loewe. McCollough and Hernandez foreground texture, movement and human presence over spectacle. The result feels immediate and contemporary, positioning Loewe as a house where clothing becomes an intimate and personal form of expression.</p>
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Loewe SS26 campaign by Jack McCollough and Lazaro Hernandez

Loewe,

Loewe Spring/Summer 2026 Campaign