Loewe Previews SS17 Ad Campaign

Creative Director J.W Anderson gave a glimpse of what’s to come, one day before Loewe’s menswear presentation


Loewe SS17 Steven Meisel


The Spanish luxury brand released three preview images from its menswear spring/summer 2017 ad campaign ahead of its runway show at Paris Fashion Week on June 24. Continuing the same formula in the current season’s ad, the first preview is shot by Steven Meisel and features stills from his very own archives.

Another preview shows model Jackson Wakefield in forest green napa trousers and gold calf sandals; the pieces are taken from the spring/summer 2017 collection.


Loewe SS17 Steven Meisel Jackson Wakefield


Meanwhile, Goya weekender bag, one of the key products of the season, is front and center in the third preview. The bag itself will be available starting from July 16. The preview, though, will only appear until June 29.


Loewe SS17 Steven Meisel JW Anderson