Exploring playful sensuality, the campaign was directed by designers Michael Amzalag and Mathias Augustyniak of M/M and was shot by photographer David Sims.
On a set featuring aluminum foil-covered walls, Tilby is seen bare- chested, rocking the collection’s denim pants with a large “Hello” decoration adorning the belt while hugging his own body as seen in one of the studio images. Another image shows the model sitting on a carpeted floor, sporting a sheer cropped top and transparent rubber boots with spikes, holding a branch-like metallic object. Tilby also showcases oversized camo pants from the collection while. Benjamin Bruno styled the model while Duffy, Lucia Pieroni and Ama Quashie were in charge of hair styling, make-up, and manicure respectively.
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