Loewe Introduced New Menswear Line

The Great Outdoors – Jonathan Anderson has recently introduced a new permanent menswear line for Loewe. Dubbed Eye/LOEWE/Nature, the line offers ready-to-wear pieces and accessories designed for the natureminded.

Naturally, outdoor wear takes center stage. But instead of the traditional muted hues that are commonly used, parkas, jumper knits and cargo shorts have been artfully interpreted with vibrant colors and psychedelic prints.

Case in point: The quirky “Eye” insignia developed by M/M Paris, emblazoned over clothes and accessories manufactured in Japan. For the latter, the house champions the use of high-grade and resilient canvas with a calfskin trim.

Offered in a myriad of colorful styles—from backpacks and tote bags to messenger bags and sling backpacks—the accessories range is carefully designed for those who live and work on the go, with either through added cushioning or extra pockets.