Prada Beauty welcomes a fresh and relaxed vision of fragrance, style and self-expression with Tom Holland as its new Global Ambassador
In Prada Beauty’s latest campaign, Tom Holland is captured in candid moments between takes, revealing a more laid-back behind-the-scenes side of himself. His spontaneous reactions and easygoing energy blend genuine enthusiasm with the understated elegance that defines Prada, highlighting his natural charisma.
The launch of Prada Paradigme marks Holland’s official debut as the brand’s Global Ambassador. This collaboration offers a modern perspective on masculinity—optimistic, expressive and quietly confident. In the campaign, Holland radiates a sense of carefree assurance that aligns seamlessly with Prada’s contemporary aesthetic. He lends a human touch to the brand’s refined image, making it feel all the more approachable.
TEXT Diar Matahari