SOUL RHYTHM. Burberry pays homage to the British pop culture with the launch of their new fragrance, Brit
Rhythm.
As a part of the Rhythm mega campaign that consists of live music shows and a ready-to-wear capsule collection, the fragrance encapsulates the intoxicating rush and energy of music with top notes of basil verveina, spicy cardamom and juniper berries. To top it all off, musician George Barnett from These New Puritans fronts the campaign.