Explore the latest scent launches from CHANEL, Prada, Tom Ford, Givenchy, Viktor&Rolf and Montale, each offering a distinct take on modern masculinity
Jacob Elordi takes on a new role as the face of BLEU DE CHANEL L’EXCLUSIF, starring in a cinematic campaign directed by Academy Award-winning filmmaker Alfonso Cuarón. Marking the first action-driven fragrance campaign in Chanel history, the project reinterprets contemporary masculinity through themes of instinct, freedom and desire.
At its center is BLEU DE CHANEL L’EXCLUSIF, a richer and more intense interpretation of the house’s signature fragrance created by Olivier Polge. Built around notes of sandalwood, cedar, citrus and cistus labdanum, the composition develops into a deeper woody amber profile that amplifies the magnetic character of the original scent.
Inspired by the tropical brightness of Thai pineapple, Montale Paris introduces Oud Sapparot, a distinctive composition that contrasts the vibrance of the fruit with the smoky richness of oud. Inspired by Thai pineapple, the fragrance moves through fruity, woody and leathery accords. It opens with vibrant notes of pineapple, saffron and Cambodian oud before unfolding into a darker heart of leather and smoky silver birch. A smooth base of Mexican coconut and sweet vanilla softens the composition, resulting in a fragrance that feels adventurous yet unexpectedly refined.
Givenchy expands its Gentleman Society line with Gentleman Society Eau de Parfum Sport, a fragrance that balances vibrant freshness with woody depth. Created by perfumer Karine Dubreuil Sereni, the scent opens with a bright quartet of Italian lemons before evolving into a heart of narcissus absolute and iris concrete layered against chilled sandalwood and amber woods. Blooming Musk in the base lends lasting warmth and sensuality, creating a profile that feels energetic yet sophisticated. Fronted by Pierre Gasly, the fragrance reflects the house’s performance-driven “Just Go” philosophy while maintaining the elegance associated with Gentleman Society.
Part of Tom Ford’s Private Blend collection, Soleil Neige Eau de Parfum is a gender-neutral fragrance inspired by the contrast between bright winter sunlight and crisp alpine landscapes. The composition opens with bergamot before unfolding into a floral heart of orange blossom and jasmine grandiflorum. A warm base of musk, benzoin and cistus labdanum adds depth and softness, resulting in a scent that feels simultaneously fresh and enveloping. Elegant yet versatile, Soleil Neige offers a refined interpretation of winter fragrance suitable for a wide range of occasions and personal styles.
Viktor&Rolf expands its Spicebomb universe with Spicebomb Metallic Musk, a fragrance that explores the tension between strength and sensuality. Built around an unexpected combination of black pepper, white musk and silver suede, the scent introduces a metallic-inspired character that feels both bold and polished. Its smooth musky warmth is sharpened by a crisp contemporary edge, resulting in a distinctive olfactory signature. Supporting the launch is Thai actor and singer Joong Archen, whose effortless charisma aligns naturally with the fragrance’s modern identity.
Prada unveils Paradigme, a new fragrance pillar that reinterprets contemporary masculinity through individuality, curiosity and self-expression. Conceived as the counterpart to Prada’s Paradoxe, the scent is crafted by perfumers Marie Salamagne, Bruno Jovanovic and Nicolas Bonneville using an innovative reverse-pyramid structure. The composition blends ambery woods, bourbon geranium, Calabrian bergamot and airy musks into a profile that feels both layered and contemporary. Fronting the campaign is Tom Holland, continuing his longstanding relationship with the house as the face of Prada Beauty’s latest olfactory chapter. The refillable bottle further underscores Prada’s commitment to innovation and modern luxury.