Liam Payne Stars in HUGO Eyewear Campaign

The One Direction singer once again becomes the face of HUGO for this season’s eyewear collection.

Liam Payne reunites with HUGO as the German brand’s face for its fall/winter 2020 eyewear campaign. About his involvement in the campaign, Payne said: “The HUGO style represents my style perfectly. I like to complete a look with glasses.”

This season’s HUGO eyewear collection introduces the brand’s first optical frames with magnetic clip-on lenses. These clip-on lenses allow the wearer to experiment the various shapes and shades with dark or mirrored lenses, which can easily be added onto the frames.

This particular collection includes six frames, three of them for men as showcased by Payne, while the other three for women, seen in the campaign worn by model Aiden Curtiss. Each piece comes with different styles of magnetic clip-ons, so you can mix and match to suit your style, in line with the brand’s tagline of “The choice is yours.” For this campaign, images are shot by Italian photographer Matteo Montanari and sees Payne and Curtiss checking into a hotel and enjoying a relaxing stay with the latest eyewear collection in different modern shapes and colors.