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A definitive guide to men&#039;s premium fashion and lifestyle, as well as Hollywood celebrities.

DA MAN Magazine - Make Your Own Style!

<h2>The One Direction singer once again becomes the face of HUGO for this season’s eyewear collection.</h2>
<img loading="lazy" decoding="async" class="size-full wp-image-76918 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2020/12/Liam-Payne-HUGO-Fall-Winter-2020-Eyewear-Campaign-003.jpg" alt="" width="800" height="626" srcset="https://backend.daman.co.id/wp-content/uploads/2020/12/Liam-Payne-HUGO-Fall-Winter-2020-Eyewear-Campaign-003.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2020/12/Liam-Payne-HUGO-Fall-Winter-2020-Eyewear-Campaign-003-300x235.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2020/12/Liam-Payne-HUGO-Fall-Winter-2020-Eyewear-Campaign-003-768x601.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2020/12/Liam-Payne-HUGO-Fall-Winter-2020-Eyewear-Campaign-003-315x246.jpg 315w" sizes="(max-width: 800px) 100vw, 800px" /> 
Liam Payne reunites with HUGO as the German brand’s face for its fall/winter 2020 eyewear campaign. About his involvement in the campaign, Payne said: “The HUGO style represents my style perfectly. I like to complete a look with glasses.”
<img loading="lazy" decoding="async" class="size-large wp-image-76922 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2020/12/HUGO-Liam-Payne-1024x788.jpeg" alt="" width="640" height="493" srcset="https://backend.daman.co.id/wp-content/uploads/2020/12/HUGO-Liam-Payne-1024x788.jpeg 1024w, https://backend.daman.co.id/wp-content/uploads/2020/12/HUGO-Liam-Payne-300x231.jpeg 300w, https://backend.daman.co.id/wp-content/uploads/2020/12/HUGO-Liam-Payne-768x591.jpeg 768w, https://backend.daman.co.id/wp-content/uploads/2020/12/HUGO-Liam-Payne-315x243.jpeg 315w, https://backend.daman.co.id/wp-content/uploads/2020/12/HUGO-Liam-Payne.jpeg 1078w" sizes="(max-width: 640px) 100vw, 640px" /> 
<img loading="lazy" decoding="async" class="size-large wp-image-76921 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2020/12/Liam-Payne-Hugo-Boss-1024x803.jpg" alt="" width="640" height="502" srcset="https://backend.daman.co.id/wp-content/uploads/2020/12/Liam-Payne-Hugo-Boss-1024x803.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2020/12/Liam-Payne-Hugo-Boss-300x235.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2020/12/Liam-Payne-Hugo-Boss-768x602.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2020/12/Liam-Payne-Hugo-Boss-315x247.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2020/12/Liam-Payne-Hugo-Boss.jpg 1500w" sizes="(max-width: 640px) 100vw, 640px" /> 
This season’s HUGO eyewear collection introduces the brand’s first optical frames with magnetic clip-on lenses. These clip-on lenses allow the wearer to experiment the various shapes and shades with dark or mirrored lenses, which can easily be added onto the frames.
<img loading="lazy" decoding="async" class="size-large wp-image-76920 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2020/12/Hugo-Campaign-Payne-and-Curtiss-817x1024.jpg" alt="" width="640" height="802" srcset="https://backend.daman.co.id/wp-content/uploads/2020/12/Hugo-Campaign-Payne-and-Curtiss-817x1024.jpg 817w, https://backend.daman.co.id/wp-content/uploads/2020/12/Hugo-Campaign-Payne-and-Curtiss-239x300.jpg 239w, https://backend.daman.co.id/wp-content/uploads/2020/12/Hugo-Campaign-Payne-and-Curtiss-768x963.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2020/12/Hugo-Campaign-Payne-and-Curtiss-315x395.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2020/12/Hugo-Campaign-Payne-and-Curtiss.jpg 957w" sizes="(max-width: 640px) 100vw, 640px" /> 
This particular collection includes six frames, three of them for men as showcased by Payne, while the other three for women, seen in the campaign worn by model Aiden Curtiss. Each piece comes with different styles of magnetic clip-ons, so you can mix and match to suit your style, in line with the brand’s tagline of &#8220;The choice is yours.&#8221; For this campaign, images are shot by Italian photographer Matteo Montanari and sees Payne and Curtiss checking into a hotel and enjoying a relaxing stay with the latest eyewear collection in different modern shapes and colors.

Liam Payne Stars in HUGO Eyewear Campaign

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Liam Payne