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<h2>The campaign tracks Hamilton’s evolution from a “driver of the fastest cars” to a “driver of change”</h2>
<figure id="attachment_80468" aria-describedby="caption-attachment-80468" style="width: 640px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-80468 size-large" src="https://backend.daman.co.id/wp-content/uploads/2021/06/iwc-lewishamiltonwearing-iw329301-2-768x1024.jpg" alt="" width="640" height="853" srcset="https://backend.daman.co.id/wp-content/uploads/2021/06/iwc-lewishamiltonwearing-iw329301-2-768x1024.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2021/06/iwc-lewishamiltonwearing-iw329301-2-225x300.jpg 225w, https://backend.daman.co.id/wp-content/uploads/2021/06/iwc-lewishamiltonwearing-iw329301-2-315x420.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2021/06/iwc-lewishamiltonwearing-iw329301-2.jpg 1013w" sizes="(max-width: 640px) 100vw, 640px" /><figcaption id="caption-attachment-80468" class="wp-caption-text">Lewis Hamilton wearing the Big Pilot’s Watch 43</figcaption></figure>
<p>Earlier this month, IWC Schaffhausen rolled out a new campaign for its Big Pilot’s Watch featuring seven-time FIA Formula One World Drivers’ Champion Lewis Hamilton, wo has been a brand ambassador for the Swiss watch manufacturer since 2013. The Big Pilot’s Watch itself has also become an icon in its own right and “the timepiece of choice for cultural creators, bold entrepreneurs and people who go their own way to pursue their vision.” Naturally, this description fits Hamilton to a T.</p>
<figure id="attachment_80469" aria-describedby="caption-attachment-80469" style="width: 640px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-large wp-image-80469" src="https://backend.daman.co.id/wp-content/uploads/2021/06/iwc-lewishamilton-misanharriman-768x1024.jpg" alt="" width="640" height="853" srcset="https://backend.daman.co.id/wp-content/uploads/2021/06/iwc-lewishamilton-misanharriman-768x1024.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2021/06/iwc-lewishamilton-misanharriman-225x300.jpg 225w, https://backend.daman.co.id/wp-content/uploads/2021/06/iwc-lewishamilton-misanharriman-315x420.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2021/06/iwc-lewishamilton-misanharriman.jpg 1012w" sizes="(max-width: 640px) 100vw, 640px" /><figcaption id="caption-attachment-80469" class="wp-caption-text">Lewis Hamilton and Misan Hariman</figcaption></figure>
<p>The campaign photos were taken by renowned photographer Misan Harriman and shows Hamilton wearing several timepieces from the new collection: The Big Pilot’s Watch 43, the Big Pilot’s Watch TOP GUN Edition ‘Mojave Desert’, the Big Pilot’s Watch Perpetual Calendar and the Pilot’s Watch Chronograph 41.</p>
<figure id="attachment_80470" aria-describedby="caption-attachment-80470" style="width: 640px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-large wp-image-80470" src="https://backend.daman.co.id/wp-content/uploads/2021/06/iw506003-1024x1024.jpg" alt="" width="640" height="640" srcset="https://backend.daman.co.id/wp-content/uploads/2021/06/iw506003-1024x1024.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2021/06/iw506003-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2021/06/iw506003-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2021/06/iw506003-768x768.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2021/06/iw506003-315x315.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2021/06/iw506003.jpg 1350w" sizes="(max-width: 640px) 100vw, 640px" /><figcaption id="caption-attachment-80470" class="wp-caption-text">IWC Big Pilot&#8217;s Watch Top Gun Edition &#8220;Mojave Desert&#8221;</figcaption></figure>
<figure id="attachment_80471" aria-describedby="caption-attachment-80471" style="width: 640px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-large wp-image-80471" src="https://backend.daman.co.id/wp-content/uploads/2021/06/iw503605-1024x1024.jpg" alt="" width="640" height="640" srcset="https://backend.daman.co.id/wp-content/uploads/2021/06/iw503605-1024x1024.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2021/06/iw503605-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2021/06/iw503605-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2021/06/iw503605-768x768.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2021/06/iw503605-315x315.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2021/06/iw503605.jpg 1350w" sizes="(max-width: 640px) 100vw, 640px" /><figcaption id="caption-attachment-80471" class="wp-caption-text">IWC Big Pilot&#8217;s Watch Perpetual Calendar</figcaption></figure>
<p>“We could not have found a better person than Lewis Hamilton to express the unique character that the Big Pilot’s Watch embodies,” explains Franziska Gsell, Chief Marketing Officer of IWC Schaffhausen. “He is not only a remarkable athlete but a multifaceted personality driven by passion and purpose, using his voice to speak out. Lewis deserves our deepest respect for his achievements, not only on the track but also as a driver of change. As we strive to become a more inclusive organization in line with our ongoing commitment to sustainability and responsibility, we are proud to partner with Lewis who embodies these values on this new campaign.”</p>
<figure id="attachment_80473" aria-describedby="caption-attachment-80473" style="width: 640px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-large wp-image-80473" src="https://backend.daman.co.id/wp-content/uploads/2021/06/iwc-lewishamiltonwearing-iw506003-768x1024.jpg" alt="" width="640" height="853" srcset="https://backend.daman.co.id/wp-content/uploads/2021/06/iwc-lewishamiltonwearing-iw506003-768x1024.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2021/06/iwc-lewishamiltonwearing-iw506003-225x300.jpg 225w, https://backend.daman.co.id/wp-content/uploads/2021/06/iwc-lewishamiltonwearing-iw506003-315x420.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2021/06/iwc-lewishamiltonwearing-iw506003.jpg 1013w" sizes="(max-width: 640px) 100vw, 640px" /><figcaption id="caption-attachment-80473" class="wp-caption-text">Lewis Hamilton wearing the Big Pilot&#8217;s Watch Top Gun Edition &#8220;Mojave Desert&#8221;</figcaption></figure>
<figure id="attachment_80472" aria-describedby="caption-attachment-80472" style="width: 640px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-large wp-image-80472" src="https://backend.daman.co.id/wp-content/uploads/2021/06/iwc-lewishamiltonwearing-iw503605-2-2-768x1024.jpg" alt="" width="640" height="853" srcset="https://backend.daman.co.id/wp-content/uploads/2021/06/iwc-lewishamiltonwearing-iw503605-2-2-768x1024.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2021/06/iwc-lewishamiltonwearing-iw503605-2-2-225x300.jpg 225w, https://backend.daman.co.id/wp-content/uploads/2021/06/iwc-lewishamiltonwearing-iw503605-2-2-315x420.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2021/06/iwc-lewishamiltonwearing-iw503605-2-2.jpg 1013w" sizes="(max-width: 640px) 100vw, 640px" /><figcaption id="caption-attachment-80472" class="wp-caption-text">Lewis Hamilton wearing the Big Pilot&#8217;s Watch Perpetual Calendar</figcaption></figure>


Lewis Hamilton Stars in IWC Big Pilot’s Watch campaign