Levi’s is launching a new customizable collection in celebration of the late and legendary artist Keith Haring. The three iconic brands are uniting to create one-of-a-kind customizable collection, Levi’s, Disney and Keith Haring estate are collaborating on a collection that customers can customize to their liking.
“As fans of art, and Keith Haring in particular, we wanted to do something that no other Keith Haring collaboration could do,” said Levi’s global VP of design, Janine Chilton Faust, as quoted in Hypebeast. “So we teamed up with our longstanding partner Disney to create this customizable collection, including a build-your-own custom Levi’s trucker jacket, that would showcase the expressive, explosive, and playful power of Haring’s iconic Disney Mickey Mouse artwork from the ‘80s.”
The collection includes Levi’s Future Finish Jeans with an all-over graphic pattern of Haring’s artwork and Mickey Mouse engraved onto a selection of Levi’s denim. Whether in-person or online, customers can choose a Disney x Keith Haring design to print on a Levi’s piece of their choosing.
Not only honoring Haring, the customers will also be able to make the art their own, as his work can be printed in a range of layouts and color combinations. The prints show illustrations of Mickey blended with Haring’s signature abstract designs, with some set atop vibrant backgrounds.
The collaborative collection is available April 8 at Levis.com and select Levi’s retail stores.
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