Lacoste’s New Collection Brings Netflix Characters to Life through Fashion

This Lacoste x Netflix collection connects fans of both fashion and television in a entirely new way, while offering a fresh take on classic styles and iconic characters

Fashion and entertainment have always been intertwined, with each influencing the other in profound ways. They have the power to ignite cultural phenomenon and drive fandoms, creating a sense of community and shared experience among admirers of either. It’s no wonder, then, that notable brands from both worlds would find a way to collaborate. Such was the case for Lacoste and Netflix, who have come together to release a new collection that celebrates some of the most extraordinary universes from Netflix’s most beloved shows.

The collaboration sees Lacoste’s iconic clothing lines—including polos, sweatshirts, tracksuits and more—reimagined from the Upside Down to Las Encinas high school. The collection pays tribute to fan-favorite shows such as “Stranger Things,” “Bridgerton,” “Lupin,” “Money Heist,” “The Witcher,” “Sex Education,” “Shadow and Bone” and “Elite.” With the Lacoste crocodile logo cleverly integrated into each design, the collection offers a unique and exciting twist on classic fashion.

“We are delighted with this collaboration which has resulted in a unique encounter between our two worlds and two global references of creativity and innovation, both with an unparalleled power to bring together communities from all walks of life. The collection born from our collaboration is the embodiment of this powerful encounter, of our respective codes, influences and know-how,” says Catherine Spindler, Lacoste Deputy CEO.

Meanwhile, Josh Simon, Vice President for Consumer Products at Netflix notes: “We think products can be powerful medium for storytelling and partnering with Lacoste presents a unique opportunity to blend the worlds of fashion and entertainment. This collection is a compelling and creative way for fans to express their love for our stories and characters.”

Lacoste’s iconic and genderless clothing designs have been reimagined following the eight universes, creating a new wardrobe that is halfway between sports and fashion. The Lacoste crocodile is now seen wearing costumes inspired by the characters. For instance, the crocodile’s face transforms into the Demogorgon from “Stranger Things” in one design while in another piece, it wears an oversized wig as a nod to Queen Charlotte from “Bridgerton.” The range also includes pieces adorned with a toile de jouy-like print, featuring disguised crocodiles navigating between the streaming platform’s signature graphics.  Fans of the shows can now show their love for their favorite characters with their favorite clothing brand in a way that also expresses their personal style.

Discover the Lacoste x Netflix collection here.