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Honoring one of tennis&#8217; greatest champions, Lacoste&#8217;s GOAT Collection pairs Novak Djokovic with the brand&#8217;s iconic crocodile and a playful goat motif in a campaign photographed by Max Siedentopf
<figure id="attachment_117995" aria-describedby="caption-attachment-117995" style="width: 800px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-117995" src="https://backend.daman.co.id/wp-content/uploads/2026/08/260521_LACOSTE_SHOT_01_022_HR_4_5_RGB_F1.jpeg" alt="Novak Djokovic" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/08/260521_LACOSTE_SHOT_01_022_HR_4_5_RGB_F1.jpeg 800w, https://backend.daman.co.id/wp-content/uploads/2026/08/260521_LACOSTE_SHOT_01_022_HR_4_5_RGB_F1-240x300.jpeg 240w, https://backend.daman.co.id/wp-content/uploads/2026/08/260521_LACOSTE_SHOT_01_022_HR_4_5_RGB_F1-768x960.jpeg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /><figcaption id="caption-attachment-117995" class="wp-caption-text">Novak Djokovic</figcaption></figure>
With 101 ATP titles, including 24 Grand Slams and 40 Masters 1000 crowns, Novak Djokovic has firmly earned his place as the GOAT—the Greatest of All Time. Lacoste marks the occasion with the aptly named GOAT Collection, celebrating both the champion and his enduring legacy in tennis. The collection playfully pairs the goat emblem with Lacoste’s iconic crocodile across a range of pieces. Photographed by Max Siedentopf, the campaign captures Djokovic posing alongside a real goat, while other images place him back on court, a reminder of the achievements behind the title.
<img loading="lazy" decoding="async" class="aligncenter wp-image-117997 size-full" src="https://backend.daman.co.id/wp-content/uploads/2026/08/4-5_2.jpeg" alt="Novak Djokovic" width="800" height="999" srcset="https://backend.daman.co.id/wp-content/uploads/2026/08/4-5_2.jpeg 800w, https://backend.daman.co.id/wp-content/uploads/2026/08/4-5_2-240x300.jpeg 240w, https://backend.daman.co.id/wp-content/uploads/2026/08/4-5_2-768x959.jpeg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />
<img loading="lazy" decoding="async" class="aligncenter wp-image-117996 size-full" src="https://backend.daman.co.id/wp-content/uploads/2026/08/260521_LACOSTE_SHOT_01_028_CROPS_HR_4_5_RGB_F1.jpeg" alt="Novak Djokovic" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/08/260521_LACOSTE_SHOT_01_028_CROPS_HR_4_5_RGB_F1.jpeg 800w, https://backend.daman.co.id/wp-content/uploads/2026/08/260521_LACOSTE_SHOT_01_028_CROPS_HR_4_5_RGB_F1-240x300.jpeg 240w, https://backend.daman.co.id/wp-content/uploads/2026/08/260521_LACOSTE_SHOT_01_028_CROPS_HR_4_5_RGB_F1-768x960.jpeg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />

Lacoste celebrates Novak Djokovic’s legacy with the new GOAT Collection

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Novak Djokovic