This new capsule collection also marks a broader partnership between the French fashion house and the World Wide Fund for Nature
The partnership between Kenzo and the World Wide Fund for Nature (WWF) continues. This time, this collaboration resulted in a capsule collection designed by creative director Felipe Oliveira Baptista, featuring the brand’s iconic tiger with new graphic representations. The collection consists of sweatshirts, T-shirts and tank tops, which have been made using 100-percent organic cotton certified by the Global Organic Textile Standard (GOTS).
Since the beginning of the 20th century, the global population of wild tigers has fallen by over 95-percent, with an estimated 3,200 wild tigers left in 2010. For this reason, Kenzo is partnering with WWF to support their work towards the TX2 goal, which aims to double the number of wild tigers by 2022, the next Year of the Tiger in the lunar calendar.
And not just that, Kenzo also pledge to donate US$10 for each piece from the collection sold towards the TX2 goal.
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