Kellan Lutz’s new fashion brand: Abbot+Main

Kellan Lutz branches out. The guy known mostly for being one of the stars of the Twilight franchise is also a very serious fashionisto. As DA MAN discovered in our interview with Kellan Lutz last year, he has been modeling off and on for years; since he was 14, in fact. So, he clearly gleaned some insights into the fashion industry. Now he has collaborated with A-list denim label Dylan George to create his own new brand called Abbot+Main.

Abbot+Main 4 Dylan George, Kellan Lutz for DA MAN

Not only did he help design the Abbot+Main range of jeans, henley shirts and hoodies that have that “California swagger,” much like Dylan George clothing, he also stars in the inaugural fall-winter 2011 ad campaign alongside model Anne Vyalitsyna.

Abbot+Main 3 Dylan George, Kellan Lutz for DA MAN 3


The clothes themselves are all about functional quality and here’s hoping that the high-style California brand favored by young Hollywood stars will branch out overseas.

Abbot+Main 1 Dylan George, Kellan Lutz for DA MAN 1


Just as the newest Twilight: Breaking Dawn Part 1 is about to open, Kellan Lutz, who plays Emmett Cullen, is also making fashion news.

Abbot-Main 2 Dylan George, Kellan Lutz for DA MAN 2

To see Kellan Lutz’s full fashion feature and interview with DA MAN, go to this link.