Keanu Reeves Fronts New Campaign for Saint Laurent

The month of May have just started, but it appears that 2019 will be the year of Keanu Reeves. With fans waiting for his third and final installment to the “John Wick” saga, Keanu came out of nowhere to make an appearance in another campaign – Saint Laurent’s FW 2019.

YSL’s Creative Director, Anthony Vaccarello dropped the news a few days ago, sharing three photos of the immortal-looking actor in a very “John Wick-ian” shots of black and white. Reeves is seen clad in signature pitch black Saint Laurent pieces such as the leather jacket, pinstripe suit, patterned shirt and the thin rimmed sunglasses.

We don’t know if the timing of this campaign’s release is set to build up the hype for the movie -premieres this mid May. But we do know that if this is Reeves’ first fashion campaign, then what were the fashion houses doing in the past 30 years?

But then again, Reeves may never going to age in the next 30 anyway, so other houses will still have time to utilize his service. As for now, enjoy Mr. Reeves’ venture in high fashion.