K.J Apa is Lacoste’s New Face For Underwear

The actor and musician will mainly front Lacoste’s underwear product category

Lacoste recently announced Auckland-born actor and musician K.J Apa as its newest ambassador for the brand’s underwear line. Internationally known as Archie Andrews in the TV show “Riverdale,” K.J shares the same values, creativity and energy with the French brand. As the latest ambassador to join the brand, K.J Apa will reinforce the strive for desirability in a category that held its first collections in 1966.

“I’ve always loved the versatility of Lacoste, which is the perfect combination of fashion and sport,” notes K.J.


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Over the decades, Lacoste underwear has reinvented itself, re-adapting to more modern materials that are in tune with the times. Comfort and freedom of movement remain the main priorities for a product that also ventures into some graphic statements. Representing a very strong growth potential, underwear reinforces the brand’s ambitions to offer a complete silhouette.