The actor and musician will mainly front Lacoste’s underwear product category
Lacoste recently announced Auckland-born actor and musician K.J Apa as its newest ambassador for the brand’s underwear line. Internationally known as Archie Andrews in the TV show “Riverdale,” K.J shares the same values, creativity and energy with the French brand. As the latest ambassador to join the brand, K.J Apa will reinforce the strive for desirability in a category that held its first collections in 1966.
“I’ve always loved the versatility of Lacoste, which is the perfect combination of fashion and sport,” notes K.J.
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