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<h2>The actor and musician will mainly front Lacoste&#8217;s underwear product category</h2>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-84174 size-large" src="https://backend.daman.co.id/wp-content/uploads/2022/01/LACOSTE_UNDERWEAR_5H3389_Black_ASIE_2022_HD_RVB_150DPI-scaled-1-1024x683.jpeg" alt="" width="640" height="427" srcset="https://backend.daman.co.id/wp-content/uploads/2022/01/LACOSTE_UNDERWEAR_5H3389_Black_ASIE_2022_HD_RVB_150DPI-scaled-1-1024x683.jpeg 1024w, https://backend.daman.co.id/wp-content/uploads/2022/01/LACOSTE_UNDERWEAR_5H3389_Black_ASIE_2022_HD_RVB_150DPI-scaled-1-300x200.jpeg 300w, https://backend.daman.co.id/wp-content/uploads/2022/01/LACOSTE_UNDERWEAR_5H3389_Black_ASIE_2022_HD_RVB_150DPI-scaled-1-768x512.jpeg 768w, https://backend.daman.co.id/wp-content/uploads/2022/01/LACOSTE_UNDERWEAR_5H3389_Black_ASIE_2022_HD_RVB_150DPI-scaled-1-1536x1024.jpeg 1536w, https://backend.daman.co.id/wp-content/uploads/2022/01/LACOSTE_UNDERWEAR_5H3389_Black_ASIE_2022_HD_RVB_150DPI-scaled-1-2048x1366.jpeg 2048w, https://backend.daman.co.id/wp-content/uploads/2022/01/LACOSTE_UNDERWEAR_5H3389_Black_ASIE_2022_HD_RVB_150DPI-scaled-1-315x210.jpeg 315w" sizes="(max-width: 640px) 100vw, 640px" /></p>
<p>Lacoste recently announced Auckland-born actor and musician K.J Apa as its newest ambassador for the brand&#8217;s underwear line. Internationally known as Archie Andrews in the TV show &#8220;Riverdale,&#8221; K.J shares the same values, creativity and energy with the French brand. As the latest ambassador to join the brand, K.J Apa will reinforce the strive for desirability in a category that held its first collections in 1966.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-84173 size-large" src="https://backend.daman.co.id/wp-content/uploads/2022/01/LACOSTE_UNDERWEAR_5H3389_White_2022_HD_RVB_150PDI-scaled-1-1024x931.jpeg" alt="" width="640" height="582" srcset="https://backend.daman.co.id/wp-content/uploads/2022/01/LACOSTE_UNDERWEAR_5H3389_White_2022_HD_RVB_150PDI-scaled-1-1024x931.jpeg 1024w, https://backend.daman.co.id/wp-content/uploads/2022/01/LACOSTE_UNDERWEAR_5H3389_White_2022_HD_RVB_150PDI-scaled-1-300x273.jpeg 300w, https://backend.daman.co.id/wp-content/uploads/2022/01/LACOSTE_UNDERWEAR_5H3389_White_2022_HD_RVB_150PDI-scaled-1-768x698.jpeg 768w, https://backend.daman.co.id/wp-content/uploads/2022/01/LACOSTE_UNDERWEAR_5H3389_White_2022_HD_RVB_150PDI-scaled-1-1536x1397.jpeg 1536w, https://backend.daman.co.id/wp-content/uploads/2022/01/LACOSTE_UNDERWEAR_5H3389_White_2022_HD_RVB_150PDI-scaled-1-2048x1862.jpeg 2048w, https://backend.daman.co.id/wp-content/uploads/2022/01/LACOSTE_UNDERWEAR_5H3389_White_2022_HD_RVB_150PDI-scaled-1-315x286.jpeg 315w" sizes="(max-width: 640px) 100vw, 640px" /></p>
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<p>&#8220;I&#8217;ve always loved the versatility of Lacoste, which is the perfect combination of fashion and sport,&#8221; notes K.J.</p>
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<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/tv/CYUVPmbJGBn/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by KJ Apa (@kjapa)</a></p>
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<div class="typo-body verbatim__position">Over the decades, Lacoste underwear has reinvented itself, re-adapting to more modern materials that are in tune with the times. Comfort and freedom of movement remain the main priorities for a product that also ventures into some graphic statements. Representing a very strong growth potential, underwear reinforces the brand’s ambitions to offer a complete silhouette.</div>


K.J Apa is Lacoste’s New Face For Underwear

K.J Apa,

lacoste,

underwear