Justin Bieber as the Newest Face of Adidas NEO

THE BIEBS NEWEST GIG. Adidas is betting big on the Biebster. The company recently made the international music superstar the face of their Adidas NEO label

The two-year partnership between the German sportswear company and the 18-year-old singer involves him i not only starring in a series of ads for the group’s fashion line, it will also allow his fans to shop for his personally selected favorite looks. The campaign is being kicked off by a contest in which “Beliebers” can hunt down a pair of his customized golden sneakers online in order to win a chance to meet him in person on tour. The Canadian pop star, who cites James Dean as his fashion idol, says the collaboration is a “perfect fit” because “we both believe in living life to the fullest, being young, free and making our own style.”

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