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French fashion house Jacquemus teams up with soccer star Jules Koundé for its playful yet substantive &#8220;La Casa&#8221; campaign
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Doing house chores has never looked so stylish as this. In Jacquemus’ “La Casa” campaign, starring soccer player Jules Koundé, the brand integrates playfulness with high fashion, showcasing its avant-garde designs. Koundé, known for his fearless fashion sense, was able to really portray the brand’s identity while also integrated sporty elements into the imagery, in a way that presented a unique fusion of playfulness and substance. The campaign was shot in front of a French house­ by Tom Kneller with styling by Mel Ottenberg.
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Jules Koundé stars in Jacquemus’ “La Casa” Campaign

jacquemus,

Jules Koundé