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Jacquemus embraces bold yellow and banana motifs in its Summer 2025 campaign, starring Jon Gries in a series of playful, sun-soaked scenes
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-109597" src="https://backend.daman.co.id/wp-content/uploads/2025/06/https___hypebeast.com_image_2025_04_29_jacquemus-jon-gries-starring-going-bananas-campaign-001.jpg" alt="" width="933" height="1400" srcset="https://backend.daman.co.id/wp-content/uploads/2025/06/https___hypebeast.com_image_2025_04_29_jacquemus-jon-gries-starring-going-bananas-campaign-001.jpg 933w, https://backend.daman.co.id/wp-content/uploads/2025/06/https___hypebeast.com_image_2025_04_29_jacquemus-jon-gries-starring-going-bananas-campaign-001-200x300.jpg 200w, https://backend.daman.co.id/wp-content/uploads/2025/06/https___hypebeast.com_image_2025_04_29_jacquemus-jon-gries-starring-going-bananas-campaign-001-682x1024.jpg 682w, https://backend.daman.co.id/wp-content/uploads/2025/06/https___hypebeast.com_image_2025_04_29_jacquemus-jon-gries-starring-going-bananas-campaign-001-768x1152.jpg 768w" sizes="(max-width: 933px) 100vw, 933px" />
Banana becomes the major theme for Jacquemus’ summer 2025 offering. The brand infuses its collection, store merchandising and campaigns with a vibrant yellow hue, putting the spotlight on the iconic fruit. In the “Going Bananas” campaign, actor Jon Gries stars in a series of playful scenes—from golfing to beach lounging—where bananas steal the show. Andrew Jacobs’ vibrant yet soft photography adds depth to the visuals, highlighting the latest collection in a joyful display.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-109600" src="https://backend.daman.co.id/wp-content/uploads/2025/06/https___hypebeast.com_image_2025_04_29_jacquemus-jon-gries-starring-going-bananas-campaign-012.jpg" alt="" width="933" height="1400" srcset="https://backend.daman.co.id/wp-content/uploads/2025/06/https___hypebeast.com_image_2025_04_29_jacquemus-jon-gries-starring-going-bananas-campaign-012.jpg 933w, https://backend.daman.co.id/wp-content/uploads/2025/06/https___hypebeast.com_image_2025_04_29_jacquemus-jon-gries-starring-going-bananas-campaign-012-200x300.jpg 200w, https://backend.daman.co.id/wp-content/uploads/2025/06/https___hypebeast.com_image_2025_04_29_jacquemus-jon-gries-starring-going-bananas-campaign-012-682x1024.jpg 682w, https://backend.daman.co.id/wp-content/uploads/2025/06/https___hypebeast.com_image_2025_04_29_jacquemus-jon-gries-starring-going-bananas-campaign-012-768x1152.jpg 768w" sizes="(max-width: 933px) 100vw, 933px" />
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-109599" src="https://backend.daman.co.id/wp-content/uploads/2025/06/https___hypebeast.com_image_2025_04_29_jacquemus-jon-gries-starring-going-bananas-campaign-003.jpg" alt="" width="933" height="1400" srcset="https://backend.daman.co.id/wp-content/uploads/2025/06/https___hypebeast.com_image_2025_04_29_jacquemus-jon-gries-starring-going-bananas-campaign-003.jpg 933w, https://backend.daman.co.id/wp-content/uploads/2025/06/https___hypebeast.com_image_2025_04_29_jacquemus-jon-gries-starring-going-bananas-campaign-003-200x300.jpg 200w, https://backend.daman.co.id/wp-content/uploads/2025/06/https___hypebeast.com_image_2025_04_29_jacquemus-jon-gries-starring-going-bananas-campaign-003-682x1024.jpg 682w, https://backend.daman.co.id/wp-content/uploads/2025/06/https___hypebeast.com_image_2025_04_29_jacquemus-jon-gries-starring-going-bananas-campaign-003-768x1152.jpg 768w" sizes="(max-width: 933px) 100vw, 933px" />
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-109598" src="https://backend.daman.co.id/wp-content/uploads/2025/06/https___hypebeast.com_image_2025_04_29_jacquemus-jon-gries-starring-going-bananas-campaign-002.jpg" alt="" width="933" height="1400" srcset="https://backend.daman.co.id/wp-content/uploads/2025/06/https___hypebeast.com_image_2025_04_29_jacquemus-jon-gries-starring-going-bananas-campaign-002.jpg 933w, https://backend.daman.co.id/wp-content/uploads/2025/06/https___hypebeast.com_image_2025_04_29_jacquemus-jon-gries-starring-going-bananas-campaign-002-200x300.jpg 200w, https://backend.daman.co.id/wp-content/uploads/2025/06/https___hypebeast.com_image_2025_04_29_jacquemus-jon-gries-starring-going-bananas-campaign-002-682x1024.jpg 682w, https://backend.daman.co.id/wp-content/uploads/2025/06/https___hypebeast.com_image_2025_04_29_jacquemus-jon-gries-starring-going-bananas-campaign-002-768x1152.jpg 768w" sizes="(max-width: 933px) 100vw, 933px" />

Jacquemus goes bananas for Summer 2025

jacquemus,

Jon Gries