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A definitive guide to men&#039;s premium fashion and lifestyle, as well as Hollywood celebrities.

DA MAN Magazine - Make Your Own Style!

<h2>For underwear brands, it&#8217;s probably &#8220;easier&#8221; to go the sexy route when it comes to marketing their products. That&#8217;s why there&#8217;s something admirable about Jockey&#8217;s decision to pick the road not taken instead</h2>
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/06/Jockey-Show-Em-Whats-Underneath-Campaign-Chris-Van-Etten.jpg"><img decoding="async" class="aligncenter size-full wp-image-38568" src="https://backend.daman.co.id/wp-content/uploads/2016/06/Jockey-Show-Em-Whats-Underneath-Campaign-Chris-Van-Etten.jpg" alt="Jockey Show Em What's Underneath Campaign Chris Van Etten" width="500" srcset="https://backend.daman.co.id/wp-content/uploads/2016/06/Jockey-Show-Em-Whats-Underneath-Campaign-Chris-Van-Etten.jpg 620w, https://backend.daman.co.id/wp-content/uploads/2016/06/Jockey-Show-Em-Whats-Underneath-Campaign-Chris-Van-Etten-221x300.jpg 221w, https://backend.daman.co.id/wp-content/uploads/2016/06/Jockey-Show-Em-Whats-Underneath-Campaign-Chris-Van-Etten-315x428.jpg 315w" sizes="(max-width: 620px) 100vw, 620px" /></a> 
Chris Van Etten
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The brand&#8217;s newly released &#8220;Show &#8216;Em What&#8217;s Underneath&#8221; campaign consists of a series of photographs and videos starring three real, non-model people. There&#8217;s nothing sexualized about them, and it&#8217;s quite refreshing to see.
As Matthew Waller, Jockey&#8217;s senior manager of corporate communications and brand partnerships, says, &#8220;The &#8216;Show &#8216;Em What&#8217;s Underneath&#8217; campaign encourages everyone to be comfortable with themselves–imperfections and all.&#8221;
To show that, the brand casts Chris Van Etten, a U.S. Marine veteran, who lost his legs in Afghanistan. &#8220;&#8230;For [<a href="http://daman.co.id/?s=Jockey" target="_blank" rel="noopener">Jockey</a>] to give me the platform to tell my story and perhaps inspire others to take life’s challenges head on, it’s a tremendous opportunity,&#8221; he comments.
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<iframe loading="lazy" src="https://www.youtube.com/embed/s8bRZxK3x9Q?list=PLKc-dX8v4ZHVYsuetdpEW2jmTiImUz9oz&amp;autoplay=0" width="640" height="360" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
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Also featured in the campaign is newly adoptive father Michael Cottone and female firefighter Lisa Cusimano.
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/06/Jockey-Show-Em-Whats-Underneath-Campaign-Michael-Cottone.jpg"><img decoding="async" class="aligncenter size-large wp-image-38570" src="https://backend.daman.co.id/wp-content/uploads/2016/06/Jockey-Show-Em-Whats-Underneath-Campaign-Michael-Cottone.jpg" alt="Jockey Show Em What's Underneath Campaign Michael Cottone" width="500" srcset="https://backend.daman.co.id/wp-content/uploads/2016/06/Jockey-Show-Em-Whats-Underneath-Campaign-Michael-Cottone.jpg 620w, https://backend.daman.co.id/wp-content/uploads/2016/06/Jockey-Show-Em-Whats-Underneath-Campaign-Michael-Cottone-221x300.jpg 221w, https://backend.daman.co.id/wp-content/uploads/2016/06/Jockey-Show-Em-Whats-Underneath-Campaign-Michael-Cottone-315x428.jpg 315w" sizes="(max-width: 620px) 100vw, 620px" /></a> 
Michael Cottone
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/06/Jockey-Show-Em-Whats-Underneath-Campaign-Lisa-Cusimano.jpg"><img decoding="async" class="aligncenter size-full wp-image-38569" src="https://backend.daman.co.id/wp-content/uploads/2016/06/Jockey-Show-Em-Whats-Underneath-Campaign-Lisa-Cusimano.jpg" alt="Jockey Show Em What's Underneath Campaign Lisa Cusimano" width="500" srcset="https://backend.daman.co.id/wp-content/uploads/2016/06/Jockey-Show-Em-Whats-Underneath-Campaign-Lisa-Cusimano.jpg 620w, https://backend.daman.co.id/wp-content/uploads/2016/06/Jockey-Show-Em-Whats-Underneath-Campaign-Lisa-Cusimano-221x300.jpg 221w, https://backend.daman.co.id/wp-content/uploads/2016/06/Jockey-Show-Em-Whats-Underneath-Campaign-Lisa-Cusimano-315x428.jpg 315w" sizes="(max-width: 620px) 100vw, 620px" /></a> 
Lisa Cusimano
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Watch their stories below.
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<iframe loading="lazy" src="https://www.youtube.com/embed/f1EWkQMpVCs?list=PLKc-dX8v4ZHVYsuetdpEW2jmTiImUz9oz&amp;autoplay=0" width="640" height="360" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
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<iframe loading="lazy" src="https://www.youtube.com/embed/WYwZiqfZXAQ?list=PLKc-dX8v4ZHVYsuetdpEW2jmTiImUz9oz&amp;autoplay=0" width="640" height="360" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
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Jockey Underwear’s Campaign with Real People is Heartwarming