Jimmy Butler tapped as TAG Heuer’s Newest Brand Ambassador

The Miami Heat star joins a lineup that features the likes of Naomi Osaka, Petre Kvitova, Patrick Dempsey, and many more…

This story began when Jimmy Butler shared an Instagram post to showcase his excitement over this latest business venture and stated: “Around here, we say pressure makes diamonds or pressure bursts pipes. Everything I do is to make sure I’m making diamonds out of that pressure. I’m proud to join TAG Heuer as their newest brand ambassador, in a family of athletes who compete to win at all costs.” This marks the five-time NBA All-Star’s biggest deal since signing a multi-year signature sneaker contract with Chinese sportswear company Li-Ning back in November 2020.

According to TAG Heuer, Butler was the perfect match for the brand because of his passion for action, performance, mental strength and precision. In other words, he perfectly embodies the brand’s “Don’t’ crack under pressure” motto.

“We are very proud to have Jimmy Butler join the TAG Heuer family,” said Benjamin Beaufils, President of TAG Heuer North America. “His true passion for his sport and commitment to excellence set him apart from the rest in the most impressive ways. Jimmy is truly an inspiration as both a skilled athlete and dynamic individual, and we are honored to be part of his journey and support him alongside the Miami Heat this season and beyond.”

By joining the Swiss watchmaker family, Butler is now in the company of pro tennis players Naomi Osaka and Petre Kvitova and “Grey’s Anatomy” star Patrick Dempsey. Whether it’s for the pre-game tunnel walk, postgame interview and everything in between, you can now expect Butler to have a TAG Heuer timepiece strapped to his wrist.

“Jimmy Buckets” (a nickname that comes from his reputation for sharpshooting) is one of the top players in the league at just 31 years old and was among Forbes’ 2020 list of The World’s Highest-Paid Athletes (earning $27.6million after signing a four-year deal with the Miami Heat in 2019). He is also a gold medal winner for the U.S. Olympics Men’s Basketball team in the 2016 games in Rio. Last year, Butler not only led the Miami Heat to the 2020 NBA Finals in his first season but also he now has them back in the 2021 playoffs.