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Under Simone Bellotti’s direction the collaboration transforms Puma’s football classic into a refined leather staple with subtle dual branding and a minimalist, modern attitude
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Jil Sander and Puma reunite for a second collaboration following their original partnership in 1998. Nearly three decades later, this renewed exchange unfolds under Simone Bellotti’s direction. The collaboration reimagines Puma’s iconic King Avanti football silhouette in premium leather, transforming the athletic classic into a sleek modern wardrobe statement. To mark the revival, the Jil Sander logo appears in gold foil while the tongue features an embossed stamp beside the Puma logo—subtle yet distinctive signals of the ongoing dialogue between both houses.
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<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-113821" src="https://backend.daman.co.id/wp-content/uploads/2025/12/H_20251001_JILSANDER_162_small.jpg" alt="" width="750" height="600" srcset="https://backend.daman.co.id/wp-content/uploads/2025/12/H_20251001_JILSANDER_162_small.jpg 750w, https://backend.daman.co.id/wp-content/uploads/2025/12/H_20251001_JILSANDER_162_small-300x240.jpg 300w" sizes="auto, (max-width: 750px) 100vw, 750px" />
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Jil Sander and Puma reunite after 27 years to redesign the iconic King Avanti

Jil Sander,

Puma