Hip designer does up Swatch. Jeremy Scott, perhaps the leading streetwear designer of the moment, has created a fun and edgy new line in conjunction with watch brand Swatch.
The set of three new watches, which includes wings, lightning bolts and a classic picture frame are actually somewhat functional, but mostly they are just good, quirky fun with a fashionable twist.
Scott’s other famous designs include those alongside Adidas Originals and some of the people he’s helped dress include celebs such as Justin Timberlake, Kanye West, Lady Gaga, Madonna, Rihanna, Katy Perry, Perez Hilton, Paris Hilton, Lindsay Lohan, Lil Wayne and dozens more.
Scott has told the press that he wanted to “bring out avant-garde style and combine it with pop fashion that can be worn both on the runway and in the office.”
Here’s a video of the launch in Paris:
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