• Celebrities
    • International
    • Indonesia
    • Darling
  • Fashion
    • Fashion News
    • Fashion Essentials
    • Fashion Features
    • Model Interviews
    • Designer Interviews
  • Grooming
    • Grooming News
    • Grooming Essentials
    • Grooming Tips
  • Lifestyle
  • Watches
    • Watch News
    • Watch essentials
    • Watch features
    • Insider Interviews
  • Subscribe
    • to the Magazines
    • Buy Back Issue
    • Digital Subscription
    • Where to find DA MAN magazine
Follow us:
DA MAN Magazine - Make Your Own Style! > Fashion > Fashion Essentials > Jean-Paul Goude Reinvents Lacoste’s Logo

Jean-Paul Goude Reinvents Lacoste’s Logo

Posted on September 30, 2016

French graphic designer and photographer Jean-Paul Goude recreates the crocodile logo of Lacoste for the annual “Holiday Collector” edition

 

PH0833_132_31

The new logo by Jean-Paul Goude

 

The 76-year-old Jean-Paul Goude is a living legend who tirelessly produces one artistic work after another. Although he is largely known for his great obsession over women of colors, in particular for his thought-provoking Grace Jones photography series and, more recent, Kim Kardashian’s NSFW “Break the Internet” images, Goude is such a prolific artist who consistently helps push the racial boundaries in fashion. This is not to mention his latest shoot for the Kenzo x H&M collection campaign, which also celebrates racial diversity.

 

tumblr_nrg6ol13BR1s0jh3vo1_1280

Jean-Paul Goude and Felipe Oliveira Baptista

 

Yet for Lacoste, Goude cheekily imbues his sense of humor into the logo: It now appears to be a hybrid between a crocodile and a dragon wearing a triangle hat and on a vintage bicycle. “It wasn’t a collaboration; it was a carte blanche,” said Lacoste creative director Felipe Oliveira Baptista during the party in eastern Paris. Not only did Goude redesign the emblematic crocodile, but the French designer also had his hand in recreating the packaging and ad campaign as well. This “Holiday Collector” edition will hit stores starting November.

 

PH1038_001_20

 

PH0831_166_20

SHARE THIS ARTICLE

SHARE
TAGGED IN: Baptiste, campaign, Crocodile, fashion, Felipe, Grace Jones, H&M, Holiday Collector, Jean-Paul Goude, Kenzo, kim kardashian, lacoste, Logo, men, Oliviera, Paris, photographer, photography, polo shirt
candre 11:08 am
3126 Views

SUBSCRIBE TO OUR NEWSLETTER

MOST POPULAR

  • 10 Skincare Products to Follow Christian Bale’s Morning Routine in “American Psycho”
  • Fitness: How to Get the Body of a Male Model
  • 10 Shades of Robert Downey Jr.
  • New Looks for the New Normal
  • 9 Male Model Skincare Rituals for a Naturally Healthy Glow

YOU MIGHT ALSO LIKE

UpdateLacoste Teams Up With Chinatown Market

UpdateLive Stream: Hermès Men’s Spring/...

UpdateLacoste Presents Eco-Friendly Collaborat...

Update6 Coolest Crossbody Bags for Daily Erran...

UpdateSunnei Presents its SS21 Collection with...

WatchesA Star-Studded Casts Campaign for Pasha ...

UpdateOPPO Introduces Orbitale with Patrick Ow...

Arifin Putra
IndonesiaArifin Putra Talks About His Award-Winni...




ABOUT US
CONTACT US
ADVERTISING
CAREER
PRIVACY POLICY
NEWSLETTER SIGNUP

© 2017 DestinAsian Media Group All rights reserved. Use of this site constitutes acceptance of our User Agreement (effective 21/12/2015) and Privacy Policy (effective 21/12/2015). The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with prior written permission of DestinAsian Media Group.

TOP