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From melting treats to bright layers, Jamie Dornan helps Moncler rewrite the rules of warm weather outerwear style
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-116708" src="https://backend.daman.co.id/wp-content/uploads/2026/05/moncler-summer-2026-campaign-003.jpeg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/05/moncler-summer-2026-campaign-003.jpeg 800w, https://backend.daman.co.id/wp-content/uploads/2026/05/moncler-summer-2026-campaign-003-240x300.jpeg 240w, https://backend.daman.co.id/wp-content/uploads/2026/05/moncler-summer-2026-campaign-003-768x960.jpeg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />When Moncler unveiled its “Puffy Summer” campaign, the brand introduced a lighter and more playful take on its outerwear identity. Fronted by Jamie Dornan, the campaign traded Moncler’s familiar alpine seriousness for something more relaxed, injecting humor, color and seasonal contrast into the brand’s performance-driven world. Dornan moved through the campaign with an understated wit, whether blowing bubble gum or holding a melting popsicle, bringing an effortless looseness to the sharply composed visuals..<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-116712" src="https://backend.daman.co.id/wp-content/uploads/2026/05/moncler-summer-2026-campaign-001.jpeg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/05/moncler-summer-2026-campaign-001.jpeg 800w, https://backend.daman.co.id/wp-content/uploads/2026/05/moncler-summer-2026-campaign-001-240x300.jpeg 240w, https://backend.daman.co.id/wp-content/uploads/2026/05/moncler-summer-2026-campaign-001-768x960.jpeg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />Best known for its technical puffer jackets, Moncler shifted its vocabulary toward warm-weather dressing through featherweight gilets, glossy windbreakers and easy layering pieces designed more for movement than insulation. Striped shirting, softened silhouettes and accessories like bucket hats introduced a Riviera-inspired ease, complete with subtle nods to the leisurewear of the 1960s. Even within the campaign’s polished compositions, small playful gestures added a sense of spontaneity that kept the imagery from feeling overly pristine.
What made “Puffy Summer” resonate was its self-awareness. Rather than abandoning the visual codes that define the brand, Moncler chose to play with them. The campaign embraced the idea that technical luxury can still feel lighthearted, proving that performance wear does not always need to take itself too seriously.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-116707" src="https://backend.daman.co.id/wp-content/uploads/2026/05/moncler-summer-2026-campaign-005.jpeg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/05/moncler-summer-2026-campaign-005.jpeg 800w, https://backend.daman.co.id/wp-content/uploads/2026/05/moncler-summer-2026-campaign-005-240x300.jpeg 240w, https://backend.daman.co.id/wp-content/uploads/2026/05/moncler-summer-2026-campaign-005-768x960.jpeg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-116710" src="https://backend.daman.co.id/wp-content/uploads/2026/05/moncler-summer-2026-campaign-007.jpeg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/05/moncler-summer-2026-campaign-007.jpeg 800w, https://backend.daman.co.id/wp-content/uploads/2026/05/moncler-summer-2026-campaign-007-240x300.jpeg 240w, https://backend.daman.co.id/wp-content/uploads/2026/05/moncler-summer-2026-campaign-007-768x960.jpeg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-116711" src="https://backend.daman.co.id/wp-content/uploads/2026/05/moncler-summer-2026-campaign-008.jpeg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/05/moncler-summer-2026-campaign-008.jpeg 800w, https://backend.daman.co.id/wp-content/uploads/2026/05/moncler-summer-2026-campaign-008-240x300.jpeg 240w, https://backend.daman.co.id/wp-content/uploads/2026/05/moncler-summer-2026-campaign-008-768x960.jpeg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-116709" src="https://backend.daman.co.id/wp-content/uploads/2026/05/moncler-summer-2026-campaign-002.jpeg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/05/moncler-summer-2026-campaign-002.jpeg 800w, https://backend.daman.co.id/wp-content/uploads/2026/05/moncler-summer-2026-campaign-002-240x300.jpeg 240w, https://backend.daman.co.id/wp-content/uploads/2026/05/moncler-summer-2026-campaign-002-768x960.jpeg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />

Jamie Dornan brings playful energy to Moncler’s Puffy Summer campaign

Jamie Dornan,

Moncler