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<p><em>Loewe’s summer story unfolds on a secluded beach in Portugal, with Jamie Dornan at the heart of its relaxed narrative</em></p>
<p><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-108761" src="https://backend.daman.co.id/wp-content/uploads/2025/04/LOEWE_FW25_PAULAS_IBIZA_MAIN_CAMPAIGN_TALENT_JAMIE_DORNAN_sRGB_CROPPED_4x5_1-819x1024.jpg" alt="" width="750" height="938" srcset="https://backend.daman.co.id/wp-content/uploads/2025/04/LOEWE_FW25_PAULAS_IBIZA_MAIN_CAMPAIGN_TALENT_JAMIE_DORNAN_sRGB_CROPPED_4x5_1-819x1024.jpg 819w, https://backend.daman.co.id/wp-content/uploads/2025/04/LOEWE_FW25_PAULAS_IBIZA_MAIN_CAMPAIGN_TALENT_JAMIE_DORNAN_sRGB_CROPPED_4x5_1-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2025/04/LOEWE_FW25_PAULAS_IBIZA_MAIN_CAMPAIGN_TALENT_JAMIE_DORNAN_sRGB_CROPPED_4x5_1-768x960.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2025/04/LOEWE_FW25_PAULAS_IBIZA_MAIN_CAMPAIGN_TALENT_JAMIE_DORNAN_sRGB_CROPPED_4x5_1-1229x1536.jpg 1229w, https://backend.daman.co.id/wp-content/uploads/2025/04/LOEWE_FW25_PAULAS_IBIZA_MAIN_CAMPAIGN_TALENT_JAMIE_DORNAN_sRGB_CROPPED_4x5_1.jpg 1536w" sizes="(max-width: 750px) 100vw, 750px" /></p>
<p class="" data-start="0" data-end="428">Jamie Dornan steps into summer with a laid-back intensity in Loewe’s latest Paula’s Ibiza campaign, photographed by Gray Sorrenti on the windswept beaches of Comporta, Portugal. Known for its sun-faded hedonism and carefree spirit, the seasonal collection finds new energy with Dornan front and center—lounging barefoot on sand dunes, clad in relaxed tailoring and textured knits that speak to both comfort and quiet confidence.</p>
<p class="" data-start="430" data-end="844">Dornan is joined by fellow cast members Sophie Wilde, Giselle and Enzo Vogrincic, though it’s his grounded presence that sets the tone for this beachside narrative. Loewe’s Paula’s Ibiza line, rooted in the legacy of the iconic Balearic boutique, has long embraced escape as its ethos—one that Jonathan Anderson continues to shape through vibrant colors, loose silhouettes and a tactile blend of natural materials.</p>
<p data-start="430" data-end="844"><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-108762" src="https://backend.daman.co.id/wp-content/uploads/2025/04/LOEWE_FW25_PAULAS_IBIZA_MAIN_CAMPAIGN_TALENT_JAMIE_DORNAN_sRGB_CROPPED_4x5_4-819x1024.jpg" alt="" width="750" height="938" srcset="https://backend.daman.co.id/wp-content/uploads/2025/04/LOEWE_FW25_PAULAS_IBIZA_MAIN_CAMPAIGN_TALENT_JAMIE_DORNAN_sRGB_CROPPED_4x5_4-819x1024.jpg 819w, https://backend.daman.co.id/wp-content/uploads/2025/04/LOEWE_FW25_PAULAS_IBIZA_MAIN_CAMPAIGN_TALENT_JAMIE_DORNAN_sRGB_CROPPED_4x5_4-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2025/04/LOEWE_FW25_PAULAS_IBIZA_MAIN_CAMPAIGN_TALENT_JAMIE_DORNAN_sRGB_CROPPED_4x5_4-768x960.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2025/04/LOEWE_FW25_PAULAS_IBIZA_MAIN_CAMPAIGN_TALENT_JAMIE_DORNAN_sRGB_CROPPED_4x5_4-1229x1536.jpg 1229w, https://backend.daman.co.id/wp-content/uploads/2025/04/LOEWE_FW25_PAULAS_IBIZA_MAIN_CAMPAIGN_TALENT_JAMIE_DORNAN_sRGB_CROPPED_4x5_4.jpg 1536w" sizes="(max-width: 750px) 100vw, 750px" /></p>
<p class="" data-start="846" data-end="1273">The campaign favors subtle storytelling over spectacle. Shot entirely outdoors, the visuals pair striking light and shadow with the raw elements of the Portuguese coastline—dried branches, rusted fences, and driftwood echoing Loewe’s artisanal edge. Dornan appears as though caught between moments, simply existing in the landscape rather than performing within it, a fitting reflection of the collection’s relaxed spontaneity.</p>
<p class="" data-start="1275" data-end="1657">Each image captures what the brand describes as “moments of a day en plein air,” from dawn to dusk—timeless, sun-warmed intervals that blur the line between fashion editorial and documentary. Whether stretched out on the sand or walking the shoreline, Dornan wears the collection’s playful details and breezy cuts with understated charm, embodying Loewe’s vision of modern escapism.</p>
<p data-start="1275" data-end="1657"><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-108763" src="https://backend.daman.co.id/wp-content/uploads/2025/04/LOEWE_FW25_PAULAS_IBIZA_MAIN_CAMPAIGN_TALENT_JAMIE_DORNAN_sRGB_CROPPED_4x5_3-819x1024.jpg" alt="" width="750" height="938" srcset="https://backend.daman.co.id/wp-content/uploads/2025/04/LOEWE_FW25_PAULAS_IBIZA_MAIN_CAMPAIGN_TALENT_JAMIE_DORNAN_sRGB_CROPPED_4x5_3-819x1024.jpg 819w, https://backend.daman.co.id/wp-content/uploads/2025/04/LOEWE_FW25_PAULAS_IBIZA_MAIN_CAMPAIGN_TALENT_JAMIE_DORNAN_sRGB_CROPPED_4x5_3-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2025/04/LOEWE_FW25_PAULAS_IBIZA_MAIN_CAMPAIGN_TALENT_JAMIE_DORNAN_sRGB_CROPPED_4x5_3-768x960.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2025/04/LOEWE_FW25_PAULAS_IBIZA_MAIN_CAMPAIGN_TALENT_JAMIE_DORNAN_sRGB_CROPPED_4x5_3-1229x1536.jpg 1229w, https://backend.daman.co.id/wp-content/uploads/2025/04/LOEWE_FW25_PAULAS_IBIZA_MAIN_CAMPAIGN_TALENT_JAMIE_DORNAN_sRGB_CROPPED_4x5_3.jpg 1536w" sizes="(max-width: 750px) 100vw, 750px" /></p>
<p class="" data-start="1659" data-end="1892">More than just a seasonal campaign, the shoot is a meditation on summer itself: unhurried, elemental, and effortlessly cool. With Dornan as its anchor, Loewe’s latest story is one of ease, elegance and immersion in the natural world.</p>
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Loewe taps Jamie Dornan for sun-soaked Paula’s Ibiza Campaign

Jamie Dornan,

Loewe,

Paula’s Ibiza