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Spanish fashion house LOEWE has finally appointed Jamie Dornan of &#8220;Belfast&#8221; fame as its newest global brand ambassador
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LOEWE recently set the fashion world abuzz as it officially welcomed Jamie Dornan as a new global brand ambassador. For some of the brand’s loyal followers, though, the news wasn&#8217;t that much of a surprise as <a href="https://backend.daman.co.id/jamie-dornan-is-the-new-face-of-loewe">Dornan was featured in LOEWE&#8217;s campaign for last season</a> and the actor has been seen supporting the brand through his on and off-duty appearances. 
Yet, the appointment still feels special. As LOEWE’s creative director, J.W. Anderson, puts it: ‘Having watched many of Jamie’s films and following his work closely, he was front of mind when we were thinking about a new ambassador for LOEWE. I’ve always liked how his performances embody a sense of strength that feels very pure and organic.”
For his part, Dornan remarked: ‘Nothing puts you at ease like being around people who understand your humor, your accent, and your ethos. It’s been an absolute pleasure working with Jonathan—he’s supremely talented, creative, and incredibly down-to-earth. I’m very grateful and excited for this new role with LOEWE.”

Jamie Dornan joins the LOEWE family as global brand ambassador