James Jagger Fronts Moncler’s Campaign But He’s Not Exactly in It

James Jagger may have lost an acting gig after HBO canceled “Vinyl,” the TV series he starred in, but his modeling career seems to be just doing fine


james jagger moncler fall winter 2016 ad campaign behind the scenes annie leibovitz


In fact, “fine” seems to be an understatement.

Shortly after fronting Jimmy Choo’s new ads, Jagger, who is the son of Mick and Jerry Hall, has been tapped by Moncler to star in the brand’s latest campaign.

Entitled “A Surrealist Fantasy,” the new campaign continues the fairy tale theme from the previous campaigns.

The first images are out already, but… We can’t really find Jagger, because he’s sort of invisible. One of the images features Jagger sitting with a cage on his lap and a red jacket over his head; both objects have successfully managed to cover his face and most of his body parts.


James Jagger in the Moncler Fall 2016 Ad Campaign.


In an accompanying behind-the-scene video, though, Jagger offers a brief insight into the images. Just like Lucky Blue Smith and Ignacio Ondategui who acted as characters from “Snow Queen” and “Gulliver’s Travels” for Moncler’s last two campaigns, Jagger is playing as a farm boy who is suffering from unrequited love. So that means, his face is non-existent in the image above because he’s “invisible” to the object of his affection.



In the video, Jagger is also seen wearing a black jacket and posing in a different location, so there should be more images coming out soon.

Photographed in New York by Annie Leibovitz, Jagger is joined by supermodel Karen Elson, whose Snow White-like beauty, according to Jagger, “would make any man melancholic.”



Photos & Video: WWD.