Jake Gyllenhaal fronts the Prada Linea Rossa Eyewear Spring/Summer 2023 Campaign

Prada has once again teamed up with Jake Gyllenhaal, this time for its Linea Rossa eyewear Spring/Summer 2023 campaign.

Echoing the underling imagery of Prada Linea Rossa’s Spring/Summer 2023 offerings, photographer Norbert Schoerner captured the fusion of cityscapes and landscapes for the line’s eyewear campaign. The extraordinary compositions created by Schoerner mirror the essence of contemporary life in a visually captivating way.

In the campaign, Jake Gyllenhaal personifies the spirit of a modern explorer as he navigates between contrasting realities. Embracing the concept of urban hiking, he redefines the notion of a contemporary adventurer, uncovering the captivating terrain of the twenty-first-century metropolitan landscape.

The collection features three styles: two sunglasses and one optical frame, combining dynamism and modernity. With the brand’s signature minimalist and sleek style, the frames are designed with a curved construction, exuding a sporty vibe and adorned with the iconic Linea Rossa emblem. The eyewear’s focus on paradoxical terrain reflects its versatile and technically constructed design, perfect for urban and natural extremes. Constructed with a nylon-fiber base and featuring Tuning lenses that enhance color contrast, they offer improved vision and a lightweight feel for any occasion.