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Prada has once again teamed up with Jake Gyllenhaal, this time for its Linea Rossa eyewear Spring/Summer 2023 campaign.
<img loading="lazy" decoding="async" class="aligncenter wp-image-90403 size-large" src="https://backend.daman.co.id/wp-content/uploads/2023/06/Prada-Linea-Rossa-SS23-Eyewear-16x9_Logo_-1-1391x1536-1-927x1024.jpeg" alt="" width="640" height="707" srcset="https://backend.daman.co.id/wp-content/uploads/2023/06/Prada-Linea-Rossa-SS23-Eyewear-16x9_Logo_-1-1391x1536-1-927x1024.jpeg 927w, https://backend.daman.co.id/wp-content/uploads/2023/06/Prada-Linea-Rossa-SS23-Eyewear-16x9_Logo_-1-1391x1536-1-272x300.jpeg 272w, https://backend.daman.co.id/wp-content/uploads/2023/06/Prada-Linea-Rossa-SS23-Eyewear-16x9_Logo_-1-1391x1536-1-768x848.jpeg 768w, https://backend.daman.co.id/wp-content/uploads/2023/06/Prada-Linea-Rossa-SS23-Eyewear-16x9_Logo_-1-1391x1536-1-315x348.jpeg 315w, https://backend.daman.co.id/wp-content/uploads/2023/06/Prada-Linea-Rossa-SS23-Eyewear-16x9_Logo_-1-1391x1536-1.jpeg 1391w" sizes="(max-width: 640px) 100vw, 640px" />
Echoing the underling imagery of Prada Linea Rossa&#8217;s Spring/Summer 2023 offerings, photographer Norbert Schoerner captured the fusion of cityscapes and landscapes for the line&#8217;s eyewear campaign. The extraordinary compositions created by Schoerner mirror the essence of contemporary life in a visually captivating way.
In the campaign, Jake Gyllenhaal personifies the spirit of a modern explorer as he navigates between contrasting realities. Embracing the concept of urban hiking, he redefines the notion of a contemporary adventurer, uncovering the captivating terrain of the twenty-first-century metropolitan landscape.
<img loading="lazy" decoding="async" class="aligncenter wp-image-90404 size-large" src="https://backend.daman.co.id/wp-content/uploads/2023/06/Screen-Shot-2023-06-16-at-17.49.48-1024x453.png" alt="" width="640" height="283" srcset="https://backend.daman.co.id/wp-content/uploads/2023/06/Screen-Shot-2023-06-16-at-17.49.48-1024x453.png 1024w, https://backend.daman.co.id/wp-content/uploads/2023/06/Screen-Shot-2023-06-16-at-17.49.48-300x133.png 300w, https://backend.daman.co.id/wp-content/uploads/2023/06/Screen-Shot-2023-06-16-at-17.49.48-768x340.png 768w, https://backend.daman.co.id/wp-content/uploads/2023/06/Screen-Shot-2023-06-16-at-17.49.48-315x139.png 315w, https://backend.daman.co.id/wp-content/uploads/2023/06/Screen-Shot-2023-06-16-at-17.49.48.png 1326w" sizes="(max-width: 640px) 100vw, 640px" />
The collection features three styles: two sunglasses and one optical frame, combining dynamism and modernity. With the brand&#8217;s signature minimalist and sleek style, the frames are designed with a curved construction, exuding a sporty vibe and adorned with the iconic Linea Rossa emblem. The eyewear&#8217;s focus on paradoxical terrain reflects its versatile and technically constructed design, perfect for urban and natural extremes. Constructed with a nylon-fiber base and featuring Tuning lenses that enhance color contrast, they offer improved vision and a lightweight feel for any occasion.
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Jake Gyllenhaal fronts the Prada Linea Rossa Eyewear Spring/Summer 2023 Campaign