Jaden Smith for Levi’s Spring/Summer 2020 collection

The rapper, singer, songwriter and actor is joined by Hailey Bieber in this Spring/Summer 2020 Campaign

Copyright Levi’s, Photography by Matthew Welch

Though festival season is not likely happening this year, Levi’s is channeling the right vibes through its Spring/Summer 2020 collection. Helping that festival mood going is Jaden Smith and Hailey Bieber as the brand’s faces of the season. Lensed by fashion photographer Matthew Welch, both Smith and Bieber are celebrating the optimistic spirit of today’s youth.

Copyright Levi’s, Photography by Matthew Welch

The images are infused with color and a limitless, expressive nature. The duo is seen in a range of Levi’s pieces with Smith wearing the 501 ’93 fit, a rework of the iconic straight fit jean. Also seen in the collection is the Straight Chino Short, the 501 ’93 Short, Cubano Shirt, Marina Windbreaker and a range of tees in various colors.

Copyright Levi’s, Photography by Matthew Welch

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