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The French fashion house Jacquemus embraces the Olympics with a creative twist in its Fall 2024 campaign
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Jacquemus gears up for the Olympic like no other. The renowned French fashion brand, known for its distinctive approach to digital marketing, is creating waves once more. For its Olympics fall 2024 campaign, the brand shares a series of short films on its Instagram account, showcasing a playful and artistic take on iconic sporting moments. These videos, shot in the picturesque countryside outside of Paris using an iPhone camera, highlight the brand&#8217;s creativity and unique style.
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<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-102805" src="https://backend.daman.co.id/wp-content/uploads/2024/07/Screenshot-5.png" alt="" width="614" height="768" srcset="https://backend.daman.co.id/wp-content/uploads/2024/07/Screenshot-5.png 614w, https://backend.daman.co.id/wp-content/uploads/2024/07/Screenshot-5-240x300.png 240w" sizes="(max-width: 614px) 100vw, 614px" />
From a diver leaping into a kiddie pool to a swimmer practicing the breaststroke on a modified truck bed, each film offers a fresh and whimsical perspective on sports. A particularly surreal scene features a tennis player in Jacquemus attire appearing to be slumped on the court, only to reveal that she is actually standing, challenging viewers&#8217; perceptions. This campaign demonstrates Jacquemus&#8217; ability to stand out in the industry with imaginative and engaging content, proving that a simple yet creative approach can be highly effective.
With some of the most imaginative and enjoyable advertising efforts in the business, Jacquemus manages to set itself apart. While many choose to use AI to generate innovation or focus on minimalist photography, Jacquemus demonstrates that a straightforward yet imaginative strategy can be quite successful.
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<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-102808" src="https://backend.daman.co.id/wp-content/uploads/2024/07/Screenshot-8.png" alt="" width="614" height="768" srcset="https://backend.daman.co.id/wp-content/uploads/2024/07/Screenshot-8.png 614w, https://backend.daman.co.id/wp-content/uploads/2024/07/Screenshot-8-240x300.png 240w" sizes="(max-width: 614px) 100vw, 614px" />
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Jacquemus Redefines Olympic Spirit for its Olympics Fall 2024 Campaign

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