Jacob Elordi Is The New Brand Ambassador Of TAG Heuer

In particular, the 24-year-old Australian actor will represent the TAG Heuer Monaco

The star of HBO’s acclaimed international smash hit Euphoria, Jacob Elordi, has been announced by Swiss luxury watch brand TAG Heuer as its newest brand ambassador. The young actor will represent the TAG Heuer Monaco,  and as the face of the collection , Elordi will represent a timepiece that is no less daring – and no less instantly iconic. Like Elordi, the square-cased Monaco re-wrote the rulebooks, defied conventions and became timeless precisely because nobody had seen anything like it before.

And while it’s “Euphoria” that has sent Elordi’s career into the stratosphere – the boundary-breaking teen-centred show is the second most-watched in HBO’s history, behind only “Game of Thrones” – it’s his throwback style away from the camera that really sees him stand apart, favouring a mid-century preppy button-down hip that’s sharp yet understated, curated yet classic, and recalls such greats as Marlon Brando and the “King of Cool” himself, Steve McQueen, with an old-school confidence that knows less is more.

“We are incredibly excited to announce Jacob Elordi as ambassador for the TAG Heuer Monaco. He is the stand-out star of a new generation, an artist who is unafraid to take risks, taking roles that challenge both himself and the audience. He is also someone who comes fully-formed with his own strong sense of timeless style. The TAG Heuer Monaco became the watch for a new generation when it was first launched in 1969 and there is no better standard-bearer for it as it continues to be discovered anew by each generation since,” says TAG Heuer CEO Frédéric Arnault.

“I’ve always been drawn to things that are both classic and timeless so partnering with TAG Heuer was perfect for me. I’ve always admired Hollywood’s iconic leading men, so to wear the Monaco – a watch made famous by Steve McQueen – is something special. TAG Heuer has been the epitome of elegance and excellence for over 160 years, and it’s thrilling to be their representative for the next generation.” add Elordi to this exciting news.