Jacob Elordi becomes the face of BOSS

BOSS named Australian star Jacob Elordi as its latest ambassador. Alongside American actress Laura Harrier, the high school athlete in HBO’s “Euphoria” starred in the house’s cinematic campaign for the signature BOSS The Scent Le Parfum collection.

For Elordi, the BOSS man is depicted as “a modern gentleman and someone who is kind, self-assured and confident.” The collection comes with two editions, For Him and For Her. BOSS The Scent Le Parfum For Him is a new interpretation of BOSS The Scent For Him, which was launched back in 2015. It features spicy notes of ginger and Maninka fruit with woodsy, leathery notes at the base. The feminine counterpart serves as the forerunner of the BOSS The Scent For Her, released in 2016. The combination of fruity accords, patchouli, vetiver, and Akigalawood creates a formula that is both sensual and elegant.