Louis Vuitton has captivated travelers through its “Horizon Never Ends” campaign, featuring global superstar Jackson Wang
Right after tapping Lionel Messi as the face of the campaign, Louis Vuitton embarked on a new chapter with global superstar Jackson Wang. The Chinese singer showcases the Horizon luggage collection designed by Marc Newson against the Parisian skyline. The collection includes Newton’s iconic creations, such as the thermoformed knit Horizon Soft rolling luggage, which became a hit in 2019, as well as the modern Pégase suitcase introduced last year.
Wang’s campaign with Newson’s now-iconic Horizon collection marks a significant milestone in Louis Vuitton’s luggage family. The luggage is renowned for its innovative design, superior functionality and stylish Damier canvas. Previously, the Hongkong-born singer appeared on 2023 Met Gala in his stunning ensembly custom suit specifficaly made for him.
The former member of Korean group Got7 has been the brand’s ambassador since early of 2023 where K-pop industry and luxury fashion intertwined day by day, as Valentino announced BTS’ Suga to represent the brand, as well as Dior announced BTS’ Jimin as their global ambassador.
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