IWC’s Brand Ambassador David Coulthard Shared His Story through “Time Well Shared”

David Coulthard is the latest IWC family member to share their passion and knowledge through the online initiative

Earlier this year, the global IWC Schaffhausen family stood together in the face of a global crisis to launch the “Time Well Shared” initiative. There, IWC employees, brand ambassadors and partners will share their time, knowledge, experience and passion through digital channels. The aim is to inspire people to make the most of their time, while also entertaining and supporting them by keeping them connected and engaged.

Recently, former Formula One driver and IWC brand ambassador David Coulthard joined “Time Well Shared” in order to share his story. Hoping to lift viewers’ spirits during this period of uncertainty, Coulthard looked back to the start of his racing career, focusing at Scotland, his place of birth. He also reflected on the unique qualities of Scottish cuisine, weather and fashion, as well as describing the beauty of the landscape and the must-see places to visit.

In addition, every “Time Well Shared” video also features a link where the audience can make voluntary donations to support Save the Children. Funds raised will be used to strengthen the charity’s programs to protect children and families in countries that are hit by the COVID-19 crisis, increase support for national health systems, and raise awareness among parents and caregivers on how to provide psychosocial support to children.