The partnership is spurred by the watchmaker’s ties to aviation and a mutual passion for sustainability
IWC Schaffhausen announces a new partnership with Boom Supersonic, the company building the world’s fastest and most sustainable supersonic airliner. The collaboration is founded on both companies’ special relationship with time, their commitment to engineering excellence, and their dedication to incorporating sustainability across the entire supply chain. Within the scope of the partnership, IWC and Boom plan to share best practices to advance sustainable practices in their respective industries.
Founded in 2014 in Denver, Boom Supersonic aims to redefine commercial air travel by bringing sustainable, supersonic flights to the sky. The company’s supersonic airliner, Overture, will be net-zero carbon and capable of flying on 100% sustainable aviation fuels (SAF) at twice the speed of today’s fastest passenger jets. Boom is aiming to roll out Overture in 2025, fly in 2026 and carry passengers by 2029.
“Since engineering our first pilot’s watch in the 1930s, a passion for aviation has run like a common thread through the history of our brand. We have always worked with pioneers and supported them on their mission to conquer the skies. Driven by our shared commitment to engineering excellence and sustainability, we are proud to be joining forces with Boom Supersonic,” explains Franziska Gsell, CMO of IWC Schaffhausen.
“Boom is thrilled to be partnering with IWC on sustainability priorities. As a pioneer in sustainable design and manufacturing, IWC has a great deal of insight to offer others across industries. With our shared passion for the value of time, we look forward to our ongoing collaboration with IWC in helping to build the future of sustainable business,” says Kathy Savitt, President and Chief Commercial Officer of Boom Supersonic.
The partnership between Boom and IWC builds on three key pillars which are intrinsic to both companies. A special relationship with time, a commitment to engineering excellence and a dedication to incorporating sustainability across the entire supply chain.
Whether it is about manufacturing the world’s fastest and most sustainable airliner or a complex mechanism like the movement of a mechanical watch: both Boom and IWC need to be at the pinnacle of engineering and constantly push the boundaries of physics. Boom, for example, uses sophisticated computer simulations and wind-tunnel testing to ensure the design of Overture is maximized for performance and fuel efficiency. IWC pioneered the use of titanium and ceramic in the watch industry during the 1980s and has since acquired a unique expertise in the field. Today, the company’s new engineering division, IWC Experimental, plays a crucial role in driving cutting-edge innovations in areas like g-force protection or the development of highly advanced technical materials such as Ceratanium.
Finally, both companies have made it a priority to integrate sustainability across the entire value chain. Boom Supersonic is expected to be the first commercial aircraft manufacturer to be net-zero carbon, while IWC leads the luxury watch industry with its comprehensive and transparent approach to sustainability.
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