IWC Announces Tom Brady As Global Brand Ambassador

With six Super Bowl titles, four Super Bowl MVP Awards, three League MVP Awards, and 16 Division titles, Tom Brady’s unprecedented football career includes a multitude of NFL records.

It’s no wonder Swiss watch manufacturer IWC Schaffhausen teamed up with the legendary athlete.

Tom Brady is arguably the best quarterback of all time, but also an admired role model. On the field, his focus is on performance and precision; off the field, he is a true gentleman, incredible father and husband while also embodying elegance and style,” explained Christoph Grainger-Herr, CEO of IWC Schaffhausen.

With their shared principles of excellence, the esteemed watch brand serves as a perfect match.  “Working with a world-class athlete with a sense of style and an appreciation for fine watchmaking like him will enable us to tell the IWC story to a growing audience, especially in the United States,” Grainger-Herr added.

As a champion, a modern day icon, and also a connoisseur of haute horlogerie, Brady’s collection includes several IWC watches, among them a Pilot’s Watch Chronograph TOP GUN Miramar and the iconic Portugieser Perpetual Calendar.

I am honored to be partnering with IWC Schaffhausen, a brand I’ve long admired, not only for their timeless design but their precise engineering and attention to detail,” said Brady. “I am excited to be part of the IWC family and look forward to collaborating with their talented team to share the brand’s unique heritage globally.

In the future, IWC Schaffhausen and Tom Brady look forward to bringing their partnership to life with many exciting new projects planned.