Tiffany & Co. threw a party at the Hollywood Athletic Club in Los Angeles on October 11 to celebrate the release of its first-ever full-range men’s collection.
An expansive line of jewelry, watches, home objects and accessories for men were launched on October 1. The new line also includes Tiffany & Co. branded games— including a Tiffany blue and white pool table and electronic basketball hoop—which guests played throughout the night.
The party had a range of guests, from actors, sports stars to models, including notable public figures. Those who came included the likes of Justin Theroux, Jeff Goldblum, rapper A$AP Ferg, former football star and Super Bowl champion Victor Cruz, model Lucky Blue Smith, basketball player Paul George. Some kids of famous celebs were there too, including Lionel Richie‘s son Miles Richie and Diddy‘s son Christian Combs. Cody Simpson, who’s making headlines with his new relationship with Miley Cyrus, also attended the event.
While it isn’t the first time Tiffany & Co has created jewelry products for men, it is the world renowned jewelry brand’s debut of a comprehensive men’s collection that which includes its well-known jewelry pieces to homeware and barware. Why now? Tiffany & Co.’s Chief Artistic Director Reed Krakoff said in his interview with Highsnobiety that “fashion has never felt like a bigger part of a man’s wardrobe. Men are wearing jewelry and definitely spending much more time on their personal appearance, so it felt like the right idea and the right time.”
The latest men’s collection is officially titled Tiffany 1837 Makers, which reference to the year Tiffany & Co. was founded. Krakoff explains that the collection is “based on jewelry but also extends to travel, leather goods, barware, games and much more”. Other pieces available in the latest collection include classics like cufflinks, money clips, and I.D. bracelets alongside luggage and a chess set.
“It’s a comprehensive collection,” said Krakoff. “It’s an expanded world of Tiffany men’s.…We want to have a clear, compelling point of view. So, in that way, you have to create a world within our retail spaces, online, social media, wherever you find us.”
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