Introducing the Bell & Ross’ BR-X5: A Watch for the Modern Age

Put simply, the new and exciting addition to the Bell & Ross lineup is a testament to the brand’s creative watchmaking, showing its bold and daring design

Bell & Ross is known for its cutting-edge watch designs, combining practicality and style in its aviation and aeronautic-inspired timepieces. The brand’s latest watch, the BR-X5, is no exception. As a whole, the BR-X5 collection—which comes after the BR 05 and the BR 03 and embodies a completely new concept—marks a new chapter in the history of Bell & Ross. The BR-X5 represents the advancements made by the company to draw collectors and admirers of fine watchmaking with its avant-garde and bold design, attractive in its utility.

Appearance-wise, the watch maintains the familiar “round within the square” design that has made the French-born brand instantly recognized since its inception, staying true to its aeronautical background. In a way, the BR-X5 takes this integrated silhouette to the next level, combining the brand’s signature style with a sporty and captivating look.

What’s more, the new collection itself is available in three different versions: the BR-X5 Black Steel which comes with a classic, timeless appeal with red accents, the BR-X5 Ice Blue Steel which embodies the sporty, playful spirit of the BR 05, and the BR-X5 Carbon Orange which is limited to 500 pieces.

All of them are driven with the certified chronometer movement the BR-CAL. 323—developed in partnership between the French brand and the esteemed mechanical manufacture Kenissi—which comes from several years of design, development, and fine-tuning that is visible via a sapphire exhibition case back.

At first glance, the BR-X5’s multi-layered design is subtle when viewed from the front, but stands out when seen from the side. The hollowed-out architecture of the middle case is truly eye-catching, providing a lightweight design without sacrificing utility or water resistance. Its precise facets and cuts also give it a streamlined, lightweight look with an industrial feel.

Upfront, the dial of the BR-X5 has been designed to fit the case well and has a stylish, refined appearance. At the 3 o’clock position, the date window is designed to reference the brand’s aviation heritage, inspired by analog flight instruments. On the opposite side of the dial, there is a stepped power reserve indicator that shows how much power is left in the watch’s mechanism, with a 3-day scale.

The modern watch from Bell & Ross is sophisticated yet still in line with the brand’s familiar attitudes. Housed in a 41mm diameter with a thickness of 12.8mm as well as a sporty and reliable design featuring a steel case and matching steel bracelet or open-worked rubber strap, it is surely balanced and versatile.

In the end, the BR-X5 collection from Bell & Ross is a masterpiece of design and precision engineering. With its sleek, modern lines and high-performance features, this watch is a testament to the brand’s commitment to excellence.

From the rugged, durable case to the precise, reliable movement, the BR-X5 is a watch that is built to last and designed to impress. Whether you’re looking for a watch that can keep up with your active lifestyle, want to add a touch of sophistication to your collection or simply someone who appreciates the finer things in life, the BR-X5 is a perfect choice.